How to reach your audience through Amazon, even if you’re not a retailer
Amazon, as a top online marketplace, offers huge opportunity for businesses to reach out to, and interact with, over 300 million users worldwide. It’s often assumed that...
24 Jul 2020
New year, new takeover from Twitter
Twitter recently announced the global launch of a new takeover ad unit called the Promoted Trend Spotlight. The new ad format sits in the explore tab and enables advertiser...
08 Jan 2020
How digital audio (podcasts) is becoming a valuable medium to advertise on
In an industry of endless evolving technology, marketers and brands are constantly finding new ways to engage with their audience. The latest of these being podcast adverti...
12 Aug 2019
Everything you need to know about Google’s gallery ad
Google recently rolled out a new image-based ad format that competes in the same auction as texts ads within the search engine on mobile, called the gallery ad.
15 May 2019
What advertisers need to know about Responsive Search Ads
When it comes to assessing paid media performance, many advertisers are comparing Responsive Search Ads (RSAs) with Expanded Text Ads (ETAs). However, this isn’t a fair com...
02 Apr 2019
The new Google Policy manager will make marketers’ lives a little bit easier
Disapproved keywords and ads can happen at any time and can take marketers by surprise – and while the fixing process isn’t terribly complex, Google is going to make advert...
20 Mar 2019
Taking the plunge: A brief overview of the new Google AdWords (Google Ads) interface
Being scared of change is normal. Change is scary. It looks like Google's latest objective was to frighten the life out of us with the new AdWords...
07 Aug 2018
Predictions 2018: Mid-Year Review
Towards the end of 2017, many were bracing themselves for the tumultuous year ahead. With a sense of volatility in the air, there was a cloud of...
03 Aug 2018
The Impact Of Machine-Learning And Artificial Intelligence On Paid Search
Our prediction for 2018 covered the increased impact machine learning and artificial intelligence (AI) would have on paid search, and to what degree...