The new Google Policy manager will make marketers’ lives a little bit easier

By | 20 Mar 2019

Disapproved keywords and ads can happen at any time and can take marketers by surprise – and while the fixing process isn’t terribly complex, Google is going to make advertisers’ lives a bit easier thanks to its new Policy manager interface.

In April 2019, Google will launch Policy manager in Google Ads, which will act as the central place where advertisers can monitor all policy restrictions and violations, and will even offer recommendations on how to fix them. The notifications will be split by disapproval reason (such as style and spelling, destination not working, etc.) and will showcase what’s been affected – whether that be an ad, a keyword, or an ad extension.

To access the Policy manager, simply click on the Tools table and select “Setup”, then select the “Policy manager” tab.

Google is planning to add more features over time, such as recommendations for fixing ads, history of appeals, account certification overview, permitted trademarks, and much more.

How will this simplify things on a daily basis?

Here are the main advantages of Google’s Policy manager:

  • Keeping track of a website’s broken pages will be much easier: Instead of checking a 404 script every day, advertisers will be able to go into the Policy manager and next to the “destination not working” category, will be able to see which ads or keywords are disapproved and therefore which page isn’t working anymore.
  • Advertisers will get additional insights around policy decisions: We’re already able to see these by hovering over disapproved or restricted ads, keywords, and extensions – but Google will be expanding this capability, by giving more details about the issue and recommendations on how to fix it.
  • Policy appeals will now be possible in just a couple of clicks: Google sometimes disapproves ads by error, so now advertisers can appeal that decision quickly and submit the ad or keyword for another review soon after, directly within Google Ads. Advertisers will also be able to choose whether they want to submit just the specific ad or all ads in the account. They’ll then be able to track the appeal’s status in the Policy manager.
  • Policy violations will be flagged early: When creating a new ad or ad extension in the interface, Google will flag any policy violation detected in real-time and provide feedback so advertisers can fix it immediately without having to wait for ad disapproval.

While Google is constantly trying to improve its Google Ads offering, sometimes these improvements don’t always make a major impact on processes. However, we’re looking forward to trying out this new feature in Google Ads, as it stands to make a lasting difference to how we work.