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COVID-19: How your digital marketing should respond
The impact of COVID-19 on the digital marketing and advertising sectors is obvious if you have even the most basic understanding of the economy and how demand and supply...
By
Andreas Pouros
|
27 Mar 2020
The State of the Digital Marketing Landscape: COVID-19
During what is a challenging time for businesses across all sectors, it’s more important than ever for brands to be able to cut through any misinformation and get a clear...
Jennie Kitchin
07 Apr 2020
Greenlight finalist at The Drum Digital Advertising Awards 2020
On 1st April, The Drum Digital Advertising Awards announced its 2020 shortlist. We’re excited to announce that we're finalists in the “Video” category...
05 Apr 2020
Why your headline is the most important thing you’ll write
Your headline is the first piece of writing that your readers see. It’s the only information they have to understand what you’re going to talk about, and it needs to be...
Julie Painter
21 May 2020
How fashion retailers are reacting to COVID-19
Fashion brands are among those most impacted by COVID-19 and the resulting shift in customer behaviour. Not only through the lack of physical sales channels, but also a...
Lisa Lohmann
19 May 2020
Greenlight’s Paid Media Performance Director, Christina Ahmed, judging at The Drum Social Buzz Awards 2020
We’re very pleased to announce that our Paid Media Performance Director, Christina Ahmed, will be judging at The Drum Social Buzz Awards 2020. Celebrating agencies...
21 Apr 2020
Why you should re-examine your ad messaging during COVID-19
Using data to make informed messaging updates is now more essential than ever before. With search trends and user behaviour changing rapidly, using tools like Google Trends...
Harriet Shaw
20 Apr 2020
How COVID-19 caused 16 days of SERP volatility
Since the outbreak of COVID-19, there’s been major disruption in Google’s search results. From mid-March to early April, SERP fluctuation tools in the US detected...
Beatrix Allen
16 Apr 2020
Conversational ads provide a welcome disruption to digital
The rise of customer-centric metrics and a younger generations’ growing distain at online ad experiences is the antithesis to traditional banner ads. For brands to engage...
Verity Bouette
23 Mar 2020
