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How to truly understand your customers through data and insights: The basics
In this blog series, we’ll explain how you can get a better understanding of your customers using data science and customer insights.
By
Jennie Kitchin
|
10 Sep 2020
The untapped potential of local digital marketing
Local marketing and footfall to physical stores have declined in recent times, but with some travel restrictions still in place and the public’s hesitation to travel far for..
Jaspreet Japper
20 Aug 2020
COVID-19: How your digital marketing should respond
The impact of COVID-19 on the digital marketing and advertising sectors is obvious if you have even the most basic understanding of the economy and how demand and supply...
Andreas Pouros
27 Mar 2020
How to truly understand your customers through data and insights: Testing
Once you’ve mastered the basics and you’re doing data science well, the final piece of the puzzle is testing. It’s also the most important element. Even if you’re doing...
24 Sep 2020
Greenlight’s Head of Content & Digital PR, Louise McFetridge, judging at The Global Content Awards 2020
We’re pleased to announce that our Head of Content & Digital PR, Louise McFetridge, will be judging at The Global Content Awards 2020. The awards celebrate excellence in...
18 Sep 2020
How to truly understand your customers through data and insights: Data science
In our last blog post, we talked about how to get the basics right when using data to understand your customers. Once you’ve mastered this first step, it’s time to look at...
17 Sep 2020
How to transform copy from boring to brilliant with creative self-editing
In the words of Stefanie Flaxman, “a mediocre idea can be turned into extraordinary marketing with the right care and attention.” In her recent piece for Copyblogger, she...
Sophie Deering
13 Aug 2020
Is a better awareness of political and social causes driving more ethical marketing?
A timely campaign from the Anti-Defamation League (ADL), entitled #StopHateForProfit, had its sights set on the sometimes-murky world of advertising and marketing this July...
Freddie Hudson
10 Aug 2020
When metaphors should kick the bucket
Brian Clark quotes Aristotle in his Copyblogger piece about the simple and instant effectiveness of metaphors. “The greatest thing by far,” said Aristotle, “is to be the...
Hasna Haidar
29 Jul 2020
