Greenlight encourages other agencies to become carbon neutral
Back in 2019, we became one of the first carbon neutral agencies in the UK. And we’re proud to announce that we’ve taken another step towards a sustainable future by...
15 Feb 2021
How pent-up demand should affect your digital marketing in 2021
With what we know today, all indications are that we need to prepare for a boom in consumer spending as early as the summer, that it will last for at least a year, and that...
19 Jan 2021
What will digital marketing look like in 2021?
We’ve surveyed over 250 decision makers to find out what digital marketing will look like in 2021: what the main business tactics will be, which digital channels will be a...
27 Nov 2020
Greenlight’s Paid Media team are winners in Google’s Retail Digital Champions Challenge
Our Paid Media Manager, Ian Oh, and Senior Paid Media Analyst, Simon Prentice, recently took part in Google’s Retail Digital Champions Challenge. The two-month invite-only...
19 Mar 2021
A step forward towards automation: Responsive Search Ads are now the default in Google Ads
Many of the recent Google updates have indicated a move towards automation and a more streamlined account management experience. Switching the default ad type from Expanded...
18 Mar 2021
Greenlight is ‘all in’ for the Advertising Association’s inclusivity census
We recently took part in the first ever industry-wide inclusivity census from the Advertising Association, in partnership with the IPA and ISBA. The All In campaign aims...
12 Mar 2021
Google Discover: A new chapter for search
When Google launched Discover in 2018, it was branded as the next chapter of search. And, to some degree, it is. Discover serves new, tailored content to a user before they...
18 Feb 2021
Google combines broad match modified and phrase match types
On 18th February, Google released an update announcing that phrase and broad match modified (BMM) keywords will function as the same match type and match the same searches...
16 Feb 2021
How social responsibility can drive customer loyalty
Modern consumers are driven by more than just products when it comes to determining their loyalty. It’s the brand itself that inspires customers to return. What a brand...
Jenna Paton - dotdigital