The state of the digital marketing landscape: COVID-19 (July 2020)
Back in April, we gathered all the important trends and insights that we were seeing across digital marketing. This was just after the UK government announced a...
03 Jul 2020
How to develop an inclusive content strategy
The events of recent weeks have motivated us all to reflect on the systemic racism that exists in our society, as well as our own responsibilities in tackling racism...
26 Jun 2020
COVID-19: How your digital marketing should respond
The impact of COVID-19 on the digital marketing and advertising sectors is obvious if you have even the most basic understanding of the economy and how demand and supply...
27 Mar 2020
When metaphors should kick the bucket
Brian Clark quotes Aristotle in his Copyblogger piece about the simple and instant effectiveness of metaphors. “The greatest thing by far,” said Aristotle, “is to be the...
29 Jul 2020
Explaining Google’s Core Web Vitals and how to leverage them
After years of preaching about content quality and EAT, Google is finally taking aim at page speed performance and UX. In fact - as announced in early May - from 2021, page...
Michele Lo Piccolo
27 Jul 2020
How to reach your audience through Amazon, even if you’re not a retailer
Amazon, as a top online marketplace, offers huge opportunity for businesses to reach out to, and interact with, over 300 million users worldwide. It’s often assumed that...
24 Jul 2020
Why does browser market share matter?
Discussing browser market share may seem esoteric, but we've never quite recovered from Internet Explorer's domination of the browser landscape and now it looks as though...
22 Jul 2020
Google’s new page experience ranking factor
From next year, Google search results will take page experience into account as a ranking factor. This new metric will help Google understand how users perceive and...
06 Jul 2020
Why your headline is the most important thing you’ll write
Your headline is the first piece of writing that your readers see. It’s the only information they have to understand what you’re going to talk about, and it needs to be...
21 May 2020