We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you're happy to receive all cookies from this website. Find out more.
Search
Filter by:
Greenlight finalist in seven categories at The Drum Recommends Digital Awards 2020
The Drum has announced the finalists for this year’s The Drum Recommends Digital Awards. We’re excited to have been shortlisted in seven categories...
By
Jennie Kitchin
|
30 Sep 2020
How to truly understand your customers through data and insights: The basics
In this blog series, we’ll explain how you can get a better understanding of your customers using data science and customer insights.
10 Sep 2020
The untapped potential of local digital marketing
Local marketing and footfall to physical stores have declined in recent times, but with some travel restrictions still in place and the public’s hesitation to travel far for..
Jaspreet Japper
20 Aug 2020
How to truly understand your customers through data and insights: Testing
Once you’ve mastered the basics and you’re doing data science well, the final piece of the puzzle is testing. It’s also the most important element. Even if you’re doing...
24 Sep 2020
Google leverages BERT to match fact checks with news stories
Google announced in its latest update that it will be leveraging BERT, one of its language artificial intelligence (AI) models, to better match news stories with fact check...
Miles Deans
18 Sep 2020
Greenlight’s Head of Content & Digital PR, Louise McFetridge, judging at The Global Content Awards 2020
We’re pleased to announce that our Head of Content & Digital PR, Louise McFetridge, will be judging at The Global Content Awards 2020. The awards celebrate excellence in...
How to truly understand your customers through data and insights: Data science
In our last blog post, we talked about how to get the basics right when using data to understand your customers. Once you’ve mastered this first step, it’s time to look at...
17 Sep 2020
How iOS users are reacting to Apple’s controversial new third-party consent policy
Earlier this year, Apple announced that it will be updating its tracking policy. Broadly speaking, the update will mean that each individual app will need active opt-in...
Joshkun Mahir
16 Sep 2020
How to transform copy from boring to brilliant with creative self-editing
In the words of Stefanie Flaxman, “a mediocre idea can be turned into extraordinary marketing with the right care and attention.” In her recent piece for Copyblogger, she...
Sophie Deering
13 Aug 2020
