Driving on-site engagement for RAJA through thought-provoking content

The Objectives

  • To create an engaging content piece to highlight innovation and automation in last mile logistics

The Strategy

  • We worked with two industry experts to create an authoritative and insightful piece of content on the future of last mile logistics
  • We used duotone images and clean vector shapes to give a fresh and futuristic tone to the article
  • We used in-browser motion triggered by the user’s mouse scroll to create a fluid sense of movement and entice the reader to explore the full length of the long-form article
  • We broke the lengthy article content into bite-sized chunks and testimonials to make it easier for users to skim-read the content piece
  • We used a visual “question and answer” interview format to tell the story of the piece and bring the voices of the influencers to the forefront of the content

The Results

  • The site received an honourable mention on Awwwards for its creativity and visuals