RAJA

The Strategy

• We worked with two industry experts to create an authoritative and insightful piece of content on the future of last mile logistics
• We used duotone images and clean vector shapes to give a fresh and futuristic tone to the article
• We used in-browser motion triggered by the user’s mouse scroll to create a fluid sense of movement and entice the reader to explore the full length of the long-form article
• We broke the lengthy article content into bite-sized chunks and testimonials to make it easier for users to skim-read the content piece
• We used a visual “question and answer” interview format to tell the story of the piece and bring the voices of the influencers to the forefront of the content