Dixons Carphone Black Friday
Increasing Dixons Carphone’s revenue by 1,687% with a Black Friday campaign
Creating an engaging and timely content piece for Dixons Carphone around ‘Back to the Future Day’
We sought to achieve four core goals:
We developed a content strategy focused on creating an engaging and original infographic for Currys’ TechTalk blog. To do this, we identified key themes and products people were talking about and showing interest in around Back to The Future Day. A gap in the market that Currys’ content piece could fill was identified, leading to the creation of a unique and engaging page.
Our Creative team created an interactive infographic that would stand out from the busy crowd on the day and which would attract high levels of engagement as well as high authority links. We outreached the content piece to relevant publications and influencers to gather quality links to Currys’ site.