Getting Furniture Village cosy on a new platform
How we drastically reduced page load times and improved user experience for Furniture Village, driving a 12% increase in mobile revenue
Mobile is a key component of Furniture Village’s multi-channel retail offer, helping customers to both shop online and to research and visit stores. Our objective focused on two areas:
To achieve our objectives, we first conducted a site audit and identified key areas that could be optimised. We started by looking at mobile page speed, and to tackle it we focused on:
We then moved on to consider user experience elements that could improve mobile journeys. We developed and implemented an improvement plan based on:
We analysed the above suggested changes and considered the impact each one would have had in terms of improving conversion performance. On this analysis we based the prioritisation of items with consideration for their impact on the end user.
As a digital and commerce agency, we were able to implement changes quickly and efficiently. This led us to be able to effectively hit all our objectives: