Brains And Bots: Driving Conversions And Improving User Experience
If you’ve been to a conference, listened to a webinar or read a blog in the past few years, you’ve undoubtedly heard the “AI” and “machine learning”...
Sarah Faber Petersen
19 Nov 2018
Design with intention
Before I design anything, the first question I ask myself is, "what's the goal?". Why? I like to define the intent of the design and come up with a...
11 Oct 2018
A day in the life of a… Conversion Rate Optimisation & User Experience Executive
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
09 May 2018
The importance of web accessibility for the user
As a UX/UI (user experience/user interface) designer, my job is anchored around remembering that the user is at the core of every decision I make....
02 Apr 2018
A recap of the latest web development, UX and design trends
It's a dead cert that the start of each year will see the internet filled with blog posts predicting what the top trends will be across all mediums...
01 Jan 2018
The importance of internal links
Internal and links: why you can't have one without the otherInternal links, which are so often eclipsed by the flashier, hard-to-get external...
04 Oct 2017
Four User Experience And Conversion Rate Optimisation Trends For 2017
Good UX and CRO is impossible unless you're anticipating and meeting users' needs and expectations. Personalising your site or app for individual...
05 Jan 2017
What marketers need to consider with their structural SEO
Structural SEO breaks down into two broad areas. In the first you're worrying specifically about users and their search behaviour, with the goal...
02 Jul 2016