Our Social Media Account Director speaking at Marketing Week Live 2019
We're proud to announce that our Social Media Account Director, Marin Daley-Hawkins, will be speaking at Marketing Week Live this year, which is...
01 Feb 2019
How important is Twitter as a marketing channel today?
Since Twitter was founded 10 years ago, it has completely changed the way we communicate and consume content: From Jack Dorsey's first Tweet: "Just...
01 May 2016
The Facebookification of Instagram – how can brands benefit?
With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users....
08 Apr 2016
Tweeting to no one: Over half of FTSE 100 Twitter followers appear ‘fake or inactive’
Twitter, once social media's golden child, may be celebrating its 10th birthday this week, however with reports of sluggish user growth, the social...
04 Mar 2016
Break into new markets through social media
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn't change, however, are the...
Rowan Grace Evans
21 Jul 2015
Why you should have a social media listening strategy
As social media continues to grow as a staple in every business' arsenal of brand development functions, so do the strategies required to develop a...
02 Jun 2015
Gmail in Google search results: Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The...
23 Aug 2012
Social Olympics: Pushing Social Value Over Products
Over the last ten weeks we've been studying how well the Olympics is working for the brands that sponsor it. We're using our own social media...
08 Jun 2012
Social Olympics - A Greenlight Research Project
Leading up to the Olympics, Greenlight is undertaking research into how well the Olympics is working for the brands that sponsor it. We will use our...
01 May 2012