Google Ads will remove average position reporting metric later this year
For over 15 years, advertisers have been able to report on an average position metric to understand the order their ad appears against other ads in...
07 Mar 2019
Trust me: The importance of gaining trust
As a Senior Content Strategist, I see the benefits of good content daily. Good content can do amazing things for a brand, it fuels SEO, draws...
06 May 2018
Google’s data-driven attribution model: Moving away from last click
Most advertisers measure the success of their online advertising on a "last click" basis, meaning that they give all the credit to the last ad or...
07 Jun 2017
Are blog comment sections becoming irrelevant?
"Airline employees were so much more agreeable when they were drunk". That's just one of the witty comments that made it into I Think I Can See Where...
06 Nov 2015
Why is nobody reading my content?
The three most boring words that are uttered at every digital media conference, networking event or creative meeting are, without a doubt, "content...
02 Nov 2015
How to create compelling content: The answer was there all along
"People love themselves. It didn't take the advent of the selfie for that to be evident." True story. This is the opening line to one of the Ten...
02 Oct 2015
Content Metrics - How long is a piece of string?
Welcome to Greenlight's weekly dose of Blog Watch! It's that time when we share the latest news and insights that have caught our eye. Enjoy!GOOGLE...
06 Apr 2014
Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014
Greenlight will take to the main stage at TravelTechnology Europe 2014, Europe's largesttravel-related...
03 Feb 2014
Five essential paid media tips for Christmas 2012
Having a well thought out Paid Media strategy, can make all the difference between having a successful online campaign and falling behind. However,...
17 Oct 2012