#Ad: Has Influencer Marketing Hit A Saturation Point?
Influencer marketing has been permeating strategies for a long time, to the point where we're wondering whether it's hit a saturation point. Once...
07 Jan 2019
Tips on how to execute influencer marketing
What is an influencer? The term influencer refers to who has the power to influence the perception of others. In marketing terms, it's someone...
07 Oct 2018
Using Paid Social To Power Successful Influencer Campaigns
At the start of the year, we envisioned that paid social would evolve to become more focused on influencers, have better integration between paid and...
01 Aug 2018
Should influencer marketing still be a top priority for brands and PRs?
Influential marketing has grown with great force over the last few years, evolving itself into one of the hottest trends in marketing. It's even...
01 May 2018
Influencer Marketing Will Dominate Paid Social In 2018
Paid social has long been heralded as the 'new way' to tap into relevant users outside of search, thanks to its unique ability to create demand and...
09 Jan 2018
Influencer marketing: Learning from the mistakes of others
Influencer marketing is hardly new. Brands, and their marketing teams, have been savvy enough to know that tapping into the popularity of a celebrity...
06 Jan 2018
Blogger posts now affecting Google Search results
Over the past few months we've seen some interesting changes to Google search making it more socially compatible. First Google launched the +1...
06 Jul 2011