Influencer Marketing Will Dominate Paid Social In 2018

By Greenlight | 09 Jan 2018

Paid social has long been heralded as the 'new way' to tap into relevant users outside of search, thanks to its unique ability to create demand and buzz. That being said, social media users are internet-savvy by their very nature, and are quickly identifying and discarding more and more traditional paid social ads.

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