The Impact Of Machine-Learning And Artificial Intelligence On Paid Search
Our prediction for 2018 covered the increased impact machine learning and artificial intelligence (AI) would have on paid search, and to what degree...
03 Aug 2018
Using Paid Social To Power Successful Influencer Campaigns
At the start of the year, we envisioned that paid social would evolve to become more focused on influencers, have better integration between paid and...
01 Aug 2018
Volatile, uncertain, complex, ambiguous: turning challenges into opportunities
I recently took part at one of Google's Firestarters talks, which tackled how digital marketers can mitigate the risks of operating in a VUCA...
07 Nov 2017
Audience Is Firmly At The Heart Of Innovation
As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad...
04 Jan 2017
Initial impact of Google removing right hand side ads
Just over a month ago, Google revealed that it was removing the right hand side ads we've grown used to over the past few years.Now that we have four...
09 Mar 2016
Google removes right hand side ads
Having been tested since 2010, Google announced on Friday 19th February 2016 the removal of right hand side ads on desktop across Google Search and...
04 Feb 2016
Is "not provided" a big deal for PPC?
Recent rumours in the search world have been confirmed in Google's Developer blog that Google is planning on blocking the search query data from...
04 Apr 2014
Is it worth bidding on generics?
Yes. But then as a pay per click (PPC) Analyst I would say that wouldn't I?The fact is your generic keywords will always be more expensive than your...
09 Mar 2012