Audience Is Firmly At The Heart Of Innovation

By Angela Knibb | 04 Jan 2017

As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad formats. As we move into 2017, I expect the consumer to stay firmly at the heart of Google's innovation, highlighting the need for marketers to focus their attention towards them more than ever and put them first when strategising.