What marketers need to consider with their structural SEO
Structural SEO breaks down into two broad areas. In the first you're worrying specifically about users and their search behaviour, with the goal...
02 Jul 2016
Don’t get trigger happy with tagging
It's time to talk about an interesting SEO and content issue I'm seeing more and more.Companies are obviously latching on to the need to have blog a...
03 May 2015
Top-level domains could become an important factor in ranking and online brand visibility
Today, the new generic top-level domains (gTLDs), thethousands of new domain extensions such as...
01 Nov 2013
Top five tips for a successful SEO Christmas
The traditional logic around Christmas SEO goes something like this:Christmas search demand patterns are like this:SEO takes 3-6 months to take...
09 Oct 2012
Gmail in Google search results: Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The...
23 Aug 2012
Do you ever conduct searches in another language? 76% of people search in two or more
Without thinking about this for too long, my instinct would be to assume that not many people search in more than one language. The results, however,...
09 May 2012
Google algorithm changes in February - Part 1
On Monday, Google detailed 40 changes it had made to its algorithm, indexing and search results pages in February as part of its Search Quality...
08 Feb 2012
2012: The year of social link building
I'm going to start my prediction by winding back the clock a bit, to July 2009, when Google launched its so called "brand algorithm update"...
19 Jan 2012
How much do Google rankings fluctuate in a day?
It's accepted wisdom in SEO that rankings will fluctuate, sometimes by a little, and sometimes by a lot. There are far too many variables at play...
05 Oct 2011