Bolt Burdon Kemp Site Improvements
Increasing Bolt Burdon Kemp’s organic site sessions by 65% year-on-year through on-site optimisations and targeted content campaigns
The Objectives
- Increase organic traffic to Bolt Burdon Kemp’s medical negligence site pages by 64% year-on-year and grow the number of enquiries to the negligence site pages by 118% year-on-year
The Strategy
- We implemented a mixture of on-page SEO, conversion rate optimisation, and UX improvements and created new, relevant content for link building purposes, in order to improve organic visibility for medical negligence-related terms and site UX
- We then outreached relevant medical negligence content to top tier press publications
The Results
- The number of sessions to medical negligence site pages increased by 199%, a result 211.31% above the target
- Medical negligence-related enquiries increased by 121%, 2.90% higher than our already ambitious target
- Our content campaign was featured in 20 major UK news publications, including the Daily Mail
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