Data & Audience Insights

To understand how to reach your target audience, you must first understand the who, what, where, when and why of them.

Audience insights are key to almost everything we do at Greenlight. We know that to build an effective strategy, you need to know who you’re talking to and how they behave. If you know what publications your audience read, what social media platforms they use, which brands they interact with, you’re much better placed to reach them with the right message at the right time.

That’s why, unlike most agencies, we have developed our own data management ecosystem integrating Audiens (a customer data platform) with Nielsen (a third-party consumer behaviour and marketing platform) into our own proprietary tool, Prism. Managed by our dedicated Data & Audience Insights team, Prism connects the dots across your entire digital ecosystem, giving you a completely integrated view of your digital investments, interactions and engagements.

Love working with Greenlight, would recommend them to all retailers.

Fiona Brown
Global Head of Digital Marketing, ghd

We can integrate and collect data from any source, including online, offline, CRM, mobile app, mobile web and point of sale, and organise it for a complete audience profile. The applications for this are vast. Identifying look-a-like audiences to increase your potential customer base. Scaling your audience by accessing branded data from respected third-party providers. Targeting consumers across platforms and devices. Creating smarter retargeting campaigns. Personalising content for increased engagement. And much, much more.

From making your data work harder to growing the top end of your sales funnel, and from reducing ad wastage to optimising your customer journey, we’re here to give you a competitive advantage by helping you and your audience get along better.

What We Offer

  • Audience analytics
  • Audience build and recommendations
  • Advanced reporting
  • Data-driven attribution solutions