Earlier this year, we were gearing up for the rise of artificial intelligence (AI) and how it would impact programmatic buying. A lot of the benefits around AI predicated on gaining efficiencies whether through hours saved from repetitive workloads or making complex computations in record time. Speed was of the essence. As with any new phenomenon holding ground, by-products were inevitable. And at a time when digital was growing faster than ever, challenges around fraud and transparency emerged. However, as the year comes to a close, we’re seeing vast improvements in those areas, which will stand to benefit both customers and brands.
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