Will de-ageing ruin cinema for the next few years?
Recent Netflix film, ‘The Irishman’, uses a computer generated imagery (CGI) de-ageing process to allow actors to play younger versions of themselves, and the technique has...
17 Jan 2020
A deep dive into deep fakes
Deep fakes, which refer to AI technology that’s used to alter video or audio content, have received a lot of interest lately – you may have seen the Mark Zuckerberg...
28 Jun 2019
A recap of Media Technology Day 2018
On the 1st of November 2018, I went along to Media Technology Day in Soho. I was particularly interested in the morning session which covered BBC’s...
28 Nov 2018
A closer look at YouTube's TrueView for Reach
When YouTube launched its 'skippable ads' back in 2010, the idea was to prompt brands to create engaging content people would enjoy and choose to...
08 May 2018
Want to blog like a pro? It’s time to get more in-depth
If you're not producing top-tier content that scratches real itch, you won't keep readers interested. That's the assertion Neil Patel makes in his a...
09 Apr 2018
I don't mention this anecdote as some kind of indictment of the human race, the media machine or as a comment on modern society's reaction to...
06 Aug 2013
Social Olympics: Official Sponsors Ask "Was it Worth It?"
The Olympics has come and gone, and the big question for brand sponsors is whether their sponsorship was worth the hefty price tag. We've been using...
03 Aug 2012