The Explosion Of Mobile And The Evolution Of Search For Online Retailers
After years of false starts where we were constantly expecting mobile commerce to take off, that era is well and truly here. We don’t believe it has...
18 Jan 2019
The Next ‘Big Thing’ In Commerce? Going Back To Basics
Over the past three years or so, my predictions have looked at how businesses will leverage emerging technology to give them a major competitive edge...
17 Jan 2019
2019: Staying Ahead Of The Content Curve
It’s that time again. As we sit back and flick through the pages of the year, it’s clear that 2018 has been about improving and building on our...
14 Jan 2019
Ever Better Experience Through Progressive Web Apps And An Incoming Design Battle Royale
There’s a little bit of a storm brewing and you, the people of the internet, should be richer for it. But this new cycle may be a bit of a sleeper,...
Seven Areas That Will Define SEO In 2019
At Greenlight, the SEO team often holds a “tech jam”, which involves the whole team taking an hour to dissect a website and reconvene to share the...
10 Jan 2019
Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond
The notion that artificial intelligence is supposed to 'replace' human intelligence can sound pretty scary. So, what will the world look like once...
02 Jan 2018
Greenlight Predictions: 2018 Edition
We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and...
09 Dec 2017
Four User Experience And Conversion Rate Optimisation Trends For 2017
Good UX and CRO is impossible unless you're anticipating and meeting users' needs and expectations. Personalising your site or app for individual...
05 Jan 2017
Audience Is Firmly At The Heart Of Innovation
As 2016 unfolded, we saw a lot of innovation from Google anchored around users; including audience targeting strategies, ad extensions and ad...
04 Jan 2017