How to reach your audience through Amazon, even if you’re not a retailer
Amazon, as a top online marketplace, offers huge opportunity for businesses to reach out to, and interact with, over 300 million users worldwide. It’s often assumed that...
24 Jul 2020
Why you should re-examine your ad messaging during COVID-19
Using data to make informed messaging updates is now more essential than ever before. With search trends and user behaviour changing rapidly, using tools like Google Trends...
20 Apr 2020
Big changes are coming to the Google Partners programme
Google will launch its new Google Partners programme in June 2020 and big changes are coming. The programme provides badging and certification for advertising agencies that...
18 Feb 2020
New year, new takeover from Twitter
Twitter recently announced the global launch of a new takeover ad unit called the Promoted Trend Spotlight. The new ad format sits in the explore tab and enables advertiser...
08 Jan 2020
How digital audio (podcasts) is becoming a valuable medium to advertise on
In an industry of endless evolving technology, marketers and brands are constantly finding new ways to engage with their audience. The latest of these being podcast adverti...
12 Aug 2019
Everything you need to know about Google’s gallery ad
Google recently rolled out a new image-based ad format that competes in the same auction as texts ads within the search engine on mobile, called the gallery ad.
15 May 2019
What advertisers need to know about Responsive Search Ads
When it comes to assessing paid media performance, many advertisers are comparing Responsive Search Ads (RSAs) with Expanded Text Ads (ETAs). However, this isn’t a fair com...
02 Apr 2019
The new Google Policy manager will make marketers’ lives a little bit easier
Disapproved keywords and ads can happen at any time and can take marketers by surprise – and while the fixing process isn’t terribly complex, Google is going to make advert...
20 Mar 2019
How to continually improve advertising across paid media platforms
Over the last 18 years or so, there’s been considerable growth in digital advertising. With social media constantly expanding, Google and Bing...
21 Jan 2019