Instagram launches IGTV
During an event in San Francisco, Instagram's CEO, Kevin Systrom, announced the launch of Instagram TV (IGTV), which is a new video feature that...
08 Jun 2018
Instagram Stories: getting your strategy right
A recent L2 report revealed that brands are over two times more likely to upload videos to Instagram 'Stories' compared to Snapchat, which has...
01 Aug 2017
Instagram has added a ‘contact’ button to help differentiate business accounts
It's been nearly a year since Instagram added advertising as an offering to brands on its platform, and following on from the success of this, a new...
08 Aug 2016
The Facebookification of Instagram – how can brands benefit?
With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users....
08 Apr 2016
Three-fifths of marketers overlooking Instagram, as Greenlight research reveals its growing influence on shopper behaviour
With one month 'til Christmas, consumers are increasingly turning to Instagram to drop hints about what they want for Christmas (41%) or to gain...
01 Nov 2015
Advertising on Instagram: What opportunities are now open to brands?
The rise of InstagramSince Instagram's launch in 2010, there's been an incremental rise in users joining the social media platform every year,...
06 Oct 2015
Instagram – Why it should feature in your social strategy
With over 400 million users worldwide, there's no doubt among marketers that Instagram is a platform well worth taking advantage of. What perhaps...
03 Sep 2015
Break into new markets through social media
When looking at international social strategies, there are some scenarios we come across time and time again. What doesn't change, however, are the...
Rowan Grace Evans
21 Jul 2015
Influencer marketing on Instagram
Boasting an incredible active audience of 300 million, Instagram has emerged to be one of the fastest and most engaging social visual platform in the...
09 Jun 2015