Digital Marketing in China: What you need to know
Many estimates have China's economy becoming the world's largest by the end of the year. It will mark the end of one era and the beginning of...
06 Oct 2014
Greenlight, Google and Yahoo take to the main stage at Travel Technology Europe 2014
Greenlight will take to the main stage at TravelTechnology Europe 2014, Europe's largesttravel-related...
03 Feb 2014
Greenlight joins roster of expert panelists at leading advanced search marketing show, ionSearch 2013
Greenlight has joined the ionSearch roster, with two members ofthe agency's SEO team taking part in panel...
05 Apr 2013
Top 10 Twitter Tips
1. When is the best time of day for a brand to post?According to Twitter, there are 140,000,000+ active daily users with an average of 340,000,000...
01 Oct 2012
Gmail in Google search results: Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The...
23 Aug 2012
Why Google Is Looking Beyond The Last Click
Inrecent years, Google has invested heavily in building attributionfunctionality for search across our...
Gabriel Hughes PhD – Guest Author
02 Aug 2012
Take the pain out of your Christmas planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!
09 Jul 2012
Social Olympics: As the Games Begin, Brand Sponsors Face Their Biggest Challenge Yet
Over the last several months we've been studying howwell the Olympics is working for the brands thatsponsor...
04 Jul 2012
‘Attribution Modelling’ – it’s not all about the ‘last click’
I recently attended one of Google's Fire Starters events, a series of talks aimed at online marketing practitioners who regularly use Google products...
01 May 2012