Taking the plunge: A brief overview of the new Google AdWords (Google Ads) interface
Being scared of change is normal. Change is scary. It looks like Google's latest objective was to frighten the life out of us with the new AdWords...
07 Aug 2018
Getting Shopping Right
As the interest in Google Shopping continues to rise, we're seeing spend grow at a rate which is almost three times faster than that of text ads. In...
08 Aug 2017
Google’s data-driven attribution model: Moving away from last click
Most advertisers measure the success of their online advertising on a "last click" basis, meaning that they give all the credit to the last ad or...
07 Jun 2017
The battle of the ad blocker and the Facebook fight back
Ad blocking is probably one of the hottest topics on everyone's mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP)...
03 Sep 2016
RLSA vs. Customer Match in Adwords
Google has recently released its Customer Match product which enables advertisers to load email addresses into audience lists for ad targeting via...
02 Dec 2015
Online hotel booking made simpler with Google Hotel Ads
Google has updated Hotel Ads to make it easier for potential customers to make bookings and improve the overall hotel search experience. This marks a...
02 Oct 2015
Dynamic sitelinks: What are they all about?
As all advertisers know, Sitelinks are one of the most important ad extensions available in Adwords.They're known to increase CTR by as much as 30%,...
08 Aug 2014
Google self-drives, pandas, and Twitter does videos
PANDA 4.0Here's a great summary from Dr Peter J. Meyers on what happened last week aka. Panda 4.0, the payday loans update and eBay losing a ton of...
07 May 2014
Is "not provided" a big deal for PPC?
Recent rumours in the search world have been confirmed in Google's Developer blog that Google is planning on blocking the search query data from...
04 Apr 2014