Google has revealed its new AI technology, Multitask Unified Model (MUM)
Google revealed at its I/O conference in mid-May that it’s developing a new technology called MUM (Multitask Unified Model). MUM can help with more complex queries as it...
11 Jun 2021
What is passage indexing and what does it mean for SEO?
In a blog post in mid-October, Google shared examples of how AI can help with search and cited passage indexing as one of them. It said: “We have recently made a...
18 Nov 2020
February is set to be another turbulent month on Google SERPs
If you work in SEO or your website depends on organic traffic, you might be well aware of the whirlwind of Google updates and SERP changes that have been rolled out...
19 Feb 2020
Seven Areas That Will Define SEO In 2019
At Greenlight, the SEO team often holds a “tech jam”, which involves the whole team taking an hour to dissect a website and reconvene to share the...
10 Jan 2019
Google Search Console's new URL Inspection Tool and other recent updates
The new beta version of Google Search Console was released a few months ago, and it promised a series of new features which would be released over...
06 Jun 2018
Voice search ranking factors: Can you guess?
Brian Dean recently published a voice search ranking factors study, based on the analysis of 10,000 Google Home search results, in order to...
05 Apr 2018
A day in the life of a… Senior SEO Consultant
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
09 Jan 2018
Changes to Google Search Console
Google Search Console (formerly known as Webmaster Tools) has been updated various times over the years, and it looks like further improvements are...
09 Sep 2017
All the latest news about the mobile-first index
On Friday 4th November, Google announced on its blog that it has started experimenting with making its index mobile-first. In fact, as more and...
05 Nov 2016