Greenlight's CEO, Andreas Porous, has joined forces with Deri Jones, CEO at thinkTribe to host a series of vodcasts with other industry leaders. The C-Suite Sessions is a forum for c-level people across the industry to come together, share their knowledge and experiences, and chat through any challenges they might be facing while navigating the ever-changing digital landscape.
In this episode, we welcome Shane Redding, Owner of Think Direct and B2B digital marketing consultant.
B2B eCommerce is growing fast and the market needs to adapt and evolve in order to keep up. Shane chats to us about the future state of B2B marketing, how the landscape has changed in the past 18 months, what needs to happen in B2B in order for businesses to succeed and what the barriers to change are.
Fancy joining us for the next C-Suite Sessions? Let us know!