CRO Playbook: 10 behaviour hacks to boost conversion

By Tangent | 01 Jun 2021

Our partners at Tangent have produced a brand-new digital guide to help businesses boost their conversion rates.

Whilst we don’t really believe in the term ‘growth hacking’ here at Tangent, we are confident that every business can boost its conversion rate through some quick wins.

They don’t need to be complicated either - but they do need to be grounded in evidence. CRO should be viewed through the lens of hard data and behavioural science. Put more simply, this means using the study of how people behave to help influence the web user.

It isn’t just how we want people to behave (or how they claim to, either), but how they actually behave. At Tangent, we base our CRO plays on behavioural biases identified from thousands of experiments by the world’s leading psychologists, and bring it into the digital world with recommendations of how you can use it on your site: from preventing choice paralysis to making your users feel like they are getting a fair deal.

All of our CRO plays rely on one of four psychological principles:

  1. Attract attention
  2. Increasing perceptions of value
  3. Selection
  4. Reducing churn

We’ve condensed all of this research into our CRO Playbook - download it for free and discover 10 hacks to boost your conversion rate.

To create our CRO Playbook, we partnered with behavioural science expert and author of The Choice Factory, Richard Shotton, to sift through decades of psychological research. We then broke down these seminal studies and analysed the results to give you clear actions to make on your site today.

The result? A digestible play-by-play guide of 10 behaviour hacks you can use to boost your conversion rate.

"We're excited to have created this playbook with clear, actionable ideas to increase your conversion rate, actually rooted in behavioural science and supported by empirical research." - Richard Trigg, Experience Design Director, Tangent