Ears to the wall: How social media listening tools should inform your content
As brands focus increasingly on social as part of their content strategy, surprisingly few indicate they use social media listening tools as part of their research...
22 Sep 2021
Challenges and opportunities for the pharmaceutical industry on social media
Social media has become a crucial tool for most industries since the onset of COVID-19, including the pharmaceutical industry. Social gives pharma brands the opportunity to...
01 Oct 2021
Tokyo 2020: What marketers can learn from the digital-first Olympics
Tokyo 2020 was certainly a different Olympics to normal, not least because it took place in the wrong year. And it was also forced to be digital-first which provided some...
20 Aug 2021
How AI is shaping influencer marketing
According to the Digital Marketing Institute, influencer marketing is the fastest growing online customer acquisition method, with 49% of customers relying on influencers...
23 Oct 2020
Marrying words with visuals on Instagram
When someone says Insta, you say pics – right? Instagram was built as a photographic platform - and, as the third most popular social media network with more than one...
22 Oct 2020
Is a better awareness of political and social causes driving more ethical marketing?
A timely campaign from the Anti-Defamation League (ADL), entitled #StopHateForProfit, had its sights set on the sometimes-murky world of advertising and marketing this July...
10 Aug 2020
Go big or go home (except in influencer marketing)
Over the last five years, influencer marketing has grown from an additional marketing tactic to a $5-10 billion-dollar industry. In fact, the second quarter of 2019 was the...
10 Jan 2020
The state of influencer marketing in 2019
Content marketers have been harnessing the power of influencer marketing for a number of years now. However, best practice and the way it’s used continues to evolve over time.
29 May 2019
Lush quits UK social media: But what do its followers think?
Cosmetics brand, Lush, famed for its handmade bath bombs and cruelty-free beauty products, announced last week that it would be closing its UK social media accounts. The b...
25 Apr 2019