How AI is shaping influencer marketing
According to the Digital Marketing Institute, influencer marketing is the fastest growing online customer acquisition method, with 49% of customers relying on influencers...
23 Oct 2020
Marrying words with visuals on Instagram
When someone says Insta, you say pics – right? Instagram was built as a photographic platform - and, as the third most popular social media network with more than one...
22 Oct 2020
Is a better awareness of political and social causes driving more ethical marketing?
A timely campaign from the Anti-Defamation League (ADL), entitled #StopHateForProfit, had its sights set on the sometimes-murky world of advertising and marketing this July...
10 Aug 2020
Go big or go home (except in influencer marketing)
Over the last five years, influencer marketing has grown from an additional marketing tactic to a $5-10 billion-dollar industry. In fact, the second quarter of 2019 was the...
10 Jan 2020
The state of influencer marketing in 2019
Content marketers have been harnessing the power of influencer marketing for a number of years now. However, best practice and the way it’s used continues to evolve over time.
29 May 2019
Lush quits UK social media: But what do its followers think?
Cosmetics brand, Lush, famed for its handmade bath bombs and cruelty-free beauty products, announced last week that it would be closing its UK social media accounts. The b...
25 Apr 2019
Our Social Media Account Director speaking at Marketing Week Live 2019
We're proud to announce that our Social Media Account Director, Marin Daley-Hawkins, will be speaking at Marketing Week Live this year, which is...
01 Feb 2019
#Ad: Has Influencer Marketing Hit A Saturation Point?
Influencer marketing has been permeating strategies for a long time, to the point where we're wondering whether it's hit a saturation point. Once...
07 Jan 2019
Are Chatbots Shaping The Future Of Social Media?
Chatbots have evolved far beyond their unhelpful customer service agent past. From brand awareness campaigns to rapid Q&A interactions, the use...
12 Nov 2018