Greenlight recognised as a Google International Growth Agency
We’ve been managing international expansion for our clients for many years, and we’re thrilled that we've now been recognised as a Google International Growth Agency...
01 Jul 2021
Google Chrome’s third-party cookie ban has been delayed until 2023
Google’s phase out of third-party tracking cookies has been a hot topic amongst advertisers for some time now, as the change was originally expected to take place in early...
22 Jul 2021
Google has revealed its new AI technology, Multitask Unified Model (MUM)
Google revealed at its I/O conference in mid-May that it’s developing a new technology called MUM (Multitask Unified Model). MUM can help with more complex queries as it...
11 Jun 2021
Google’s Structured Data Testing Tool has been rebranded as the Schema.org markup validator
Good news for those who love Google’s Structured Data Testing Tool (SDTT)! Back in December 2020, Google announced that it would be moving the tool to the Schema.org domain...
19 May 2021
Google's advanced TV inventory report reveals large viewership increases for CTV
Google has published its second annual advanced TV inventory report, detailing viewership numbers across 35 global advanced TV partners of long-form and episodic inventory...
23 Apr 2021
Greenlight’s Paid Media team are winners in Google’s Retail Digital Champions Challenge
Our Paid Media Manager, Ian Oh, and Senior Paid Media Analyst, Simon Prentice, recently took part in Google’s Retail Digital Champions Challenge. The two-month invite-only...
19 Mar 2021
A step forward towards automation: Responsive Search Ads are now the default in Google Ads
Many of the recent Google updates have indicated a move towards automation and a more streamlined account management experience. Switching the default ad type from Expanded...
18 Mar 2021
Google Discover: A new chapter for search
When Google launched Discover in 2018, it was branded as the next chapter of search. And, to some degree, it is. Discover serves new, tailored content to a user before they...
18 Feb 2021
Google combines broad match modified and phrase match types
On 18th February, Google released an update announcing that phrase and broad match modified (BMM) keywords will function as the same match type and match the same searches...
16 Feb 2021