Explaining Google’s Core Web Vitals and how to leverage them
After years of preaching about content quality and EAT, Google is finally taking aim at page speed performance and UX. In fact - as announced in early May - from 2021, page...
Michele Lo Piccolo
27 Jul 2020
Google’s new page experience ranking factor
From next year, Google search results will take page experience into account as a ranking factor. This new metric will help Google understand how users perceive and...
06 Jul 2020
Changes to COVID-19 SERPs
Coronavirus results pages have become ad-free resource hubs on Bing, Google, and other search engines. In these unprecedented times we all need to change our behaviours...
18 Mar 2020
Big changes are coming to the Google Partners programme
Google will launch its new Google Partners programme in June 2020 and big changes are coming. The programme provides badging and certification for advertising agencies that...
18 Feb 2020
Google adds a new shopping feature to search results
Whether you’re looking for that perfect floral dress or a tie to match your suit, Google wants you to see the different options available to you on the search page, without...
21 Jan 2020
New copyright law in France will limit what search engines can display
France was the first country in the EU to implement new EU online copyright directive, Article 11, which allows the press to request payment from technology giants like...
02 Oct 2019
Google to stop supporting noindex in the robots.txt file
Google has officially announced that from the 1st September it will no longer support robots.txt files with the noindex directive included within the file...
09 Jul 2019
The new Google Policy manager will make marketers’ lives a little bit easier
Disapproved keywords and ads can happen at any time and can take marketers by surprise – and while the fixing process isn’t terribly complex, Google is going to make advert...
20 Mar 2019
What do we know about Google’s March 2019 Core Update?
Algorithm updates are always the talk of the table within the SEO community, and recently rumours have been spreading about the latest core update that arrived on 12th Marc...
18 Mar 2019