Google adds a new shopping feature to search results
Whether you’re looking for that perfect floral dress or a tie to match your suit, Google wants you to see the different options available to you on the search page, without...
21 Jan 2020
New copyright law in France will limit what search engines can display
France was the first country in the EU to implement new EU online copyright directive, Article 11, which allows the press to request payment from technology giants like...
02 Oct 2019
The new Google Policy manager will make marketers’ lives a little bit easier
Disapproved keywords and ads can happen at any time and can take marketers by surprise – and while the fixing process isn’t terribly complex, Google is going to make advert...
20 Mar 2019
What do we know about Google’s March 2019 Core Update?
Algorithm updates are always the talk of the table within the SEO community, and recently rumours have been spreading about the latest core update that arrived on 12th Marc...
18 Mar 2019
Google Ads will remove average position reporting metric later this year
For over 15 years, advertisers have been able to report on an average position metric to understand the order their ad appears against other ads in...
07 Mar 2019
Google explains how to set up lazy loading to improve SEO results
Google has released a new document to assist developers and SEOs in ensuring that lazy-loaded webpage content, such as images or videos, can be...
14 Nov 2018
Tools to understand audience intent
Working in Content Strategy, I've seen plenty of campaigns perform very well and some others perform less well. Fundamentally, the difference between...
03 Sep 2018
Taking the plunge: A brief overview of the new Google AdWords (Google Ads) interface
Being scared of change is normal. Change is scary. It looks like Google's latest objective was to frighten the life out of us with the new AdWords...
07 Aug 2018
Google’s updated search quality rating guidelines: It’s not what you know, it’s who you know
Not quite the fully autonomous searching machine, Google still relies on the human touch to perfect its search algorithms and ranking factors. Over...
07 Jul 2018