Marrying words with visuals on Instagram
When someone says Insta, you say pics – right? Instagram was built as a photographic platform - and, as the third most popular social media network with more than one...
22 Oct 2020
How to transform copy from boring to brilliant with creative self-editing
In the words of Stefanie Flaxman, “a mediocre idea can be turned into extraordinary marketing with the right care and attention.” In her recent piece for Copyblogger, she...
13 Aug 2020
When metaphors should kick the bucket
Brian Clark quotes Aristotle in his Copyblogger piece about the simple and instant effectiveness of metaphors. “The greatest thing by far,” said Aristotle, “is to be the...
29 Jul 2020
Why your headline is the most important thing you’ll write
Your headline is the first piece of writing that your readers see. It’s the only information they have to understand what you’re going to talk about, and it needs to be...
21 May 2020
When writing content, start at the bottom
Nobody wants to gain a reputation for being that person who begins telling a story just for it to peter off without actually going anywhere. Well, the same goes for digital...
22 Nov 2019
How to embrace data when you’re stats-phobic
The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...
10 Jul 2019
The handy benefits of ‘help’ content
Oprah Winfrey once said that ‘helping others is the way we help ourselves’. And when it comes to the world of branded content, these wise words speak a whole lot of truth...
17 Jan 2019
New Year, new strategy: Google Discover
A major theme in our centred around radical changes to user expectations of search, whether that’s answering queries with features that don’t require...
17 Dec 2018
How to use your brand’s detractors to your advantage
Writer’s block is every creative’s worst nightmare. It isn’t just a symptom of authors, copywriters, and poets; artists, designers, and even content...
29 Nov 2018