When writing content, start at the bottom
Nobody wants to gain a reputation for being that person who begins telling a story just for it to peter off without actually going anywhere. Well, the same goes for digital...
22 Nov 2019
How to embrace data when you’re stats-phobic
The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...
10 Jul 2019
The handy benefits of ‘help’ content
Oprah Winfrey once said that ‘helping others is the way we help ourselves’. And when it comes to the world of branded content, these wise words speak a whole lot of truth...
17 Jan 2019
New Year, new strategy: Google Discover
A major theme in our centred around radical changes to user expectations of search, whether that’s answering queries with features that don’t require...
17 Dec 2018
How to use your brand’s detractors to your advantage
Writer’s block is every creative’s worst nightmare. It isn’t just a symptom of authors, copywriters, and poets; artists, designers, and even content...
29 Nov 2018
10 Paid Media Tips To Drive Users From Intent To Conversion
Once awareness has been driven, it's important to support your objectives with creative strategies which are aligned with consumers who are in the...
10 Nov 2017
Volatile, uncertain, complex, ambiguous: turning challenges into opportunities
I recently took part at one of Google's Firestarters talks, which tackled how digital marketers can mitigate the risks of operating in a VUCA...
07 Nov 2017
Getting Shopping Right
As the interest in Google Shopping continues to rise, we're seeing spend grow at a rate which is almost three times faster than that of text ads. In...
08 Aug 2017
Content Considerations in 2017: How Changes In Technology Influence Content
In 2017, brands have realised that new trends in tech - and an increasingly content-hungry consumer - has meant that they're better placed to compete...
03 Aug 2017