What we mean by integration at Greenlight
Integrated marketing. We’ve heard it a thousand times, but what does it mean for us as an agency and our clients? And more importantly, why do we need it? As digital market..
16 Apr 2019
The Drum’s Big Bang event round-up
Last week I found myself at The Big Bang, an event hosted by the Drum in partnership with Marin Software, which discussed future innovations and trends in advertising in...
12 Feb 2019
Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond
The notion that artificial intelligence is supposed to 'replace' human intelligence can sound pretty scary. So, what will the world look like once...
02 Jan 2018
Enter the third age of consumption
The 'third age of consumption', a theory following on from the first and second ages of consumption, is emerging, and can be defined as the era in...
05 Sep 2017