Agile, adaptable, alert: Why copywriting in 2022 needs athleticism
You wouldn’t expect an article about trends in 2022 to crop up in the balmy heights of 2021. But, that’s exactly what Better Marketing’s Edgaras Katinas did, in his top 10...
24 Jun 2021
When metaphors should kick the bucket
Brian Clark quotes Aristotle in his Copyblogger piece about the simple and instant effectiveness of metaphors. “The greatest thing by far,” said Aristotle, “is to be the...
29 Jul 2020
How to embrace data when you’re stats-phobic
The mark of a great copywriter lies in their ability to tell stories. Ask anyone – copywriters, content marketers, business leaders – and they’ll say the same. But stories...
10 Jul 2019