When will seasonal campaigns no longer be relevant?
Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer...
01 Aug 2017
The Twitter recommendations tab: a stark reminder of the importance of personalisation
In an effort to retain its market share, Twitter has been going through a significant amount of change in the past month. Rumours have been...
01 Jun 2016
The Facebookification of Instagram – how can brands benefit?
With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users....
08 Apr 2016
Enhanced Campaigns: Thinking beyond the keyword and putting the audience first
It's been 5 months since Enhanced Campaigns went live…Our initial scepticism seemed justified with the industry as a whole not receiving Enhanced...
09 Dec 2013
Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?
Following on from Andreas Pouros' blog, I take one of his closing points:" The good news for Facebook is that it could capture around 22% of that...
10 Apr 2012
Google Express - what’s it all about?
At the back end of last week Google officially introduced AdWords Express - described as 'a faster and simpler way to start advertising online in...
05 Aug 2011
The History and Evolution of Paid Search
The History and Evolution of Paid Search Paid Search has come a long way since its "official" inauguration back in 1996. Of course, paid search has...
09 Mar 2010
Integrating social media with paid search
Social media is user generated content - effectively consumers creating, sharing in two-way discussions about their interests, experiences and...
08 Feb 2010
Google set about expanding its display offering in mid March of this year, launching a behavioural targeting programme that will display ads across...
02 Apr 2009