The rise of brands with purpose
Companies that have values beyond just profits are to be admired. There are a lot of good examples where communicating brand purpose can really work – namely when it’s real...
06 Feb 2020
Voice proofing your strategy
Voice search was first introduced in 2010 and since then has grown in spades. Clear indicators of this growth include even Google’s algorithms over the past decade or so...
23 Jan 2019
Tools to understand audience intent
Working in Content Strategy, I've seen plenty of campaigns perform very well and some others perform less well. Fundamentally, the difference between...
03 Sep 2018
A day in the life of a… Content Strategy Manager
Our 'A day in the life of...' series covers the ins and outs of what it's like to work across the digital teams at Greenlight.
04 Jun 2018