Google Discover: A new chapter for search
When Google launched Discover in 2018, it was branded as the next chapter of search. And, to some degree, it is. Discover serves new, tailored content to a user before they...
18 Feb 2021
Changes to COVID-19 SERPs
Coronavirus results pages have become ad-free resource hubs on Bing, Google, and other search engines. In these unprecedented times we all need to change our behaviours...
18 Mar 2020
Optimising images for better visibility in image search results
Image optimisation can positively influence your SEO efforts, and is becoming an ever-increasing traffic source for many businesses. But only by optimising your images prop...
19 Aug 2019
Seven Areas That Will Define SEO In 2019
At Greenlight, the SEO team often holds a “tech jam”, which involves the whole team taking an hour to dissect a website and reconvene to share the...
10 Jan 2019
The quest to rank for high volume keywords
For many of us trying to crack the mystery of how to rank well for high volume head terms, the quest is akin to finding the Holy Grail.According to...
29 Nov 2018
AMPs in a mobile-first world
Mobile optimisation has been on our agenda for a long time now, and has been a hot topic since the first Mobilegeddon algorithm update in April 2015....
04 Feb 2018
Are we ready for SERPs to be transformed by AI?
The topic of algorithm updates has been permeating the SEO community for some time now, and we've been observing the rankings like hawks, eager to...
03 Nov 2017
Make your organic listing more effective in four easy steps
Compelling, visually appealing listings are an area that often get overlooked in the never-ending quest for the top rankings. Fact is, it's important...
04 Jan 2017