Greenlight Digital: Millennium Hotels And Resorts

To increase social media likes through paid social across Facebook and Twitter
To generate high domain authority (DA) links through digital PR outreach
To boost brand awareness and actively encourage users to share striking photos from all 12 UK regions
To receive 1200 total photos from entrants
To increase brand perception of Millennium Hotels and Resorts as a brand that is committed to the UK tourism industry

We implemented a unique photo competition named ‘Through The Lens’ to encapsulate the beauty and uniqueness of the British landscape, while also championing home-grown amateur photographers
We created and optimised paid social campaigns across Facebook and Twitter to drive awareness and interest in the competition among a targeted audience
Outreach efforts were made to highlight the campaign to key publications to secure coverage of the competition and of the awards night at the Chelsea Harbour Hotel in London
The competition was aligned with Millennium Hotels and Resorts’ wider ambitions of being recognised as travel experts with a broad portfolio of hotels across the UK

Exceeded total submitted photographs by 9.3%, having received 1,312 entries
Achieved coverage from 20 publications alongside social shares from prestigious photography organisations and clubs
Received more than 5,500 website clicks across Facebook and Twitter
Increase company page likes significantly, of which 163 are directly attributed to paid social activity
Reached more than 153,000 people through Facebook
Generated strong engagement through post comments, retweets and replies thanks to paid social activity

Millennium Hotels and Resorts