Our Team

Our people are the best. Our future depends on it. We’ve won an award for being one of the best companies to work for but we also have some of the best people to work with.

The smooth running of our agency relies not just on our in-house technologies, methodologies and infrastructure, but the commitment and passion of the more than 100 people working here. Read on to find out more about the key members of the team who help to drive Greenlight’s success.

Warren Cowan

Warren Cowan

EXECUTIVE CHAIRMAN

Warren is Executive Chairman of Greenlight, which he founded in 2001. Warren has worked exclusively in the search marketing industry for over 15 years, during which time he’s developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry. Warren has been a driving force in directing the company's 160+ strong team in its global growth and product development. Warren is Founder and CEO of FoundIt!.

Andreas Pouros

Andreas Pouros

CEO AND CO-FOUNDER

Andreas has been in digital for over sixteen years, and as CEO and Co-founder of Greenlight, he leads a world-class team of experts in the fields of SEO, Paid Search, Paid Media, Social Media, Affiliates, Creative, CRO, Web Development, Strategy and more. Andreas is also a major proponent and investor in the London startup scene, a Private Equity advisor, and committed Jimi Hendrix fan.

Alicia Levy

Alicia Levy

Director and Co-founder

Alicia has over 15 years of experience within internet marketing. During this time, she built the paid search department and developed innovative and ground-breaking technology. With a strong analytical background, Alicia has built several affiliate sites. She’s now working within FoundIt!, a revolutionary eCommerce technology that grows retailer's conversion rates and sales as CMO.

Hannah Kimuyu

Hannah Kimuyu

Director of Paid Media

Hannah became part of the Greenlight family in 2004 and has been working in digital marketing for over 12 years. As Director of Paid Media, she is responsible for the strategic direction of Greenlight’s Paid Media products and services for all clients. She is also a well-known thought leader in the digital world often writing for trade publications and speaking at conferences, trade shows, and Greenlight events.

Adam Bunn

Adam Bunn

Director of SEO & Social Media

Adam has worked in digital marketing for ten years and specialises in organic search. Hailing from a background in web design and fine art he brings flair and creativity to the Greenlight team. Adam is responsible for the strategic direction of Greenlight’s organic search and social media services. He also oversees our internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.

Matt Whiteway

Matt Whiteway

Client Services Director

Matthew Whiteway is Client Services Director at Greenlight. With over 8 years' online experience, Matthew has a wealth of knowledge and strategic know-how. This stems from previous roles at Yell.com and 192.com where he was responsible for the online marketing efforts of a number of blue-chip clients.

MATT GARBUTT

MATT GARBUTT

Creative Director

Matt has been a digital creative his entire career, starting out in full service agencies in the late nineties through to in-house roles in the 2000s. In 2010, he co-founded a digital agency, followed by a creative production agency in 2013. Matt has extensive experience in a great many areas of digital creative and build, as well as video and film, motion graphics and above-the-line creative. In 2017, Matt’s digital agency and Greenlight joined forces, with Matt being appointed as the agency’s Creative Director.

KEVIN MURRAY

KEVIN MURRAY

CTO

Kevin has spent over fifteen years in the technology space leading teams, building practices and delivering success to customers. He is a senior leader in driving and delivering technology and has a proven track record for consistently delivering technology and achieving business growth for his clients. Kevin has many years of experience in architecture and solution design, technology evaluations and supplier management. He also has extensive knowledge in best practice departmental and team structure organisation, technical hiring and talent acquisition, and offshore management.

Louise McFetridge

Louise McFetridge

Head of Content

Louise is Head of Content at Greenlight, overseeing the strategy and content teams within the Content & Engagement department. Louise started out in communications and journalism, having obtained a degree in journalism and a postgrad in creative writing. Since joining Greenlight in 2013, she has worked across the board devising, leading and advising on well-targeted creative and engaging content for almost all verticals. Louise has led on projects for brands such as eBay, Hiscox, The British Home Store and New Balance to name but a few. Louise has a knack for getting to the heart of what an audience wants and delivering it via creative and compelling content.

Angela Knibb

Angela Knibb

Head of Paid Search

Angela is Head of Paid Search at Greenlight and has been working in paid media since 2010. She manages a large team of international paid media specialists, overseeing our training, development and progression plans, while also being a key escalation point for strategy or challenges. Angela has experience devising, advising on and leading a multitude of verticals across paid search and paid social, with a strong background in fast-paced international fashion retail. Key past and present clients include Urban Outfitters, New Look, mbna, LV=, Millennium Hotels, and Alpharooms amongst others.

Jamie Faulkner

Jamie Faulkner

Head of SEO

Jamie has worked in digital marketing since 2013, specialising in SEO. After joining Greenlight as an SEO consultant in 2015, he now heads up the SEO consultancy team, helping lead organic search strategy for a variety of major UK and international brands. He draws from his background in food journalism to bring creativity and a content-led approach to his work.

Barney Grossman

Barney Grossman

Head of Analytics

Barney heads up Greenlight’s Analytics department, and has over seven years’ Analytics experience working both client and agency side. Barney has a wealth of knowledge using Google Analytics as well as many other analytics platforms to measure, track and make sense of data touchpoints that matter to brands. His experience has led him to be at the fore of analytics, and subsequently he’s even presented to Google on the subject. He’s led analytics projects for brands such as The British Home Stores, Rapha and ASICS to name a few.

Matt Brown

Matt Brown

Head of Affiliates

Matt has 20 years’ advertising and media experience, having started out in traditional media planning and buying before online marketing was invented. He made his pilgrimage in 1999 to Internet Business Planning and has worked for a variety of agencies, tech suppliers and start-ups before joining the Greenlight affiliates team in 2013 as a consultant and Head of Affiliates to work on a client’s fledgling affiliate programme. Since then, he’s brought on and developed numerous affiliates programmes for global clients.

Sarah Faber Petersen

Sarah Faber Petersen

Head of CRO & UX

Sarah has nine years digital marketing experience, mainly agency side, working with leading local and international brands. She has a background in content/product marketing and paid search, as well as dedicating many years to her passion, UX design and conversion rate optimisation (CRO). She's highly skilled in data analytics, user behaviour analysis and problem-solving.

Cat Pearson

Wojciech Bednarz

Data & Insights Senior Strategy Manager

Wojciech joined Greenlight as part of the Client Services team, during which time he was responsible for the delivery of SEO, paid search, and display activation campaigns. He was particularly focused on data-driven strategies which involved advanced analytics, data modelling techniques, and manipulating large data sets. In his current role as Data & Insights Senior Strategy Manager, he is responsible for advancing Greenlight’s Data Science & Audience Insights department, which involves managing the implementation of the DMP technology across the agency to deliver cutting edge audience insights, data-driven attribution models and advanced activation strategies through data analysis.

Cat Pearson

Cat Pearson

Lead Digital Designer

With a strong background in design and a Masters degree in Interactive Digital Media from Trinity College Dublin, Cat started off in Dublin with Getty Images, before progressing to work for one of Ireland’s leading digital agencies, XCommunications. She joined Greenlight in 2012, and over the years has led a variety of creative projects for brands including Hiscox, Dixons Carphone, ghd, Footasylum, Millennium Hotels and Resorts, and Next.

Mo Ackers

Mo Ackers

Technical Lead

Mo has more than 15 years of significant, progressive experience in the information technology industry, focusing on web-based as well as client and server-based applications, custom development projects, and customisation of packaged products. He has advanced knowledge of .NET platforms, as well as extensive eCommerce knowledge and is Microsoft and Demandware certified. Mo has been at Greenlight for the past six years and has worked across multiple clients such as Liberty, ghd, Hiscox, Millennium Hotels and Resorts, and Maplin to name a few.

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19 Apr 2018

#Marketers will have to optimise #keywords to match a more talkative style of #searching https://t.co/A1k7E9dd58 https://t.co/eHjciKWA9S Read More

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