Our people are the best. Our future depends on it. We’ve won an award for being one of the best companies to work for but we also have some of the best people to work with.
The smooth running of our agency relies not just on our in-house technologies, methodologies and infrastructure, but the commitment and passion of the more than 100 people working here. Read on to find out more about the key members of the team who help to drive Greenlight’s success.
Warren is Executive Chairman of Greenlight, which he founded in 2001. Warren has worked exclusively in the search marketing industry for over 15 years, during which time he’s developed unrivalled search knowledge and a unique perspective on the growth and movement of the industry. Warren has been a driving force in directing the company's 160+ strong team in its global growth and product development. Warren is Founder and CEO of FoundIt!.
Andreas has been in digital for over sixteen years, and as CEO and Co-founder of Greenlight, he leads a world-class team of experts in the fields of SEO, Paid Search, Paid Media, Social Media, Affiliates, Creative, CRO, Web Development, Strategy and more. Andreas is also a major proponent and investor in the London startup scene, a Private Equity advisor, and committed Jimi Hendrix fan.
Alicia has over 15 years of experience within internet marketing. During this time, she built the paid search department and developed innovative and ground-breaking technology. With a strong analytical background, Alicia has built several affiliate sites. She’s now working within FoundIt!, a revolutionary eCommerce technology that grows retailer's conversion rates and sales as CMO.
Hannah became part of the Greenlight family in 2004 and has been working in digital marketing for over 12 years. As Director of Paid Media, she is responsible for the strategic direction of Greenlight’s Paid Media products and services for all clients. She is also a well-known thought leader in the digital world often writing for trade publications and speaking at conferences, trade shows, and Greenlight events.
Adam has worked in digital marketing for ten years and specialises in organic search. Hailing from a background in web design and fine art he brings flair and creativity to the Greenlight team. Adam is responsible for the strategic direction of Greenlight’s organic search and social media services. He also oversees our internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events.
Matthew Whiteway is Client Services Director at Greenlight. With over 8 years' online experience, Matthew has a wealth of knowledge and strategic know-how. This stems from previous roles at Yell.com and 192.com where he was responsible for the online marketing efforts of a number of blue-chip clients.
Matt has been a digital creative his entire career, starting out in full service agencies in the late nineties through to in-house roles in the 2000s. In 2010, he co-founded a digital agency, followed by a creative production agency in 2013. Matt has extensive experience in a great many areas of digital creative and build, as well as video and film, motion graphics and above-the-line creative. In 2017, Matt’s digital agency and Greenlight joined forces, with Matt being appointed as the agency’s Creative Director.
Kevin has spent over fifteen years in the technology space leading teams, building practices and delivering success to customers. He is a senior leader in driving and delivering technology and has a proven track record for consistently delivering technology and achieving business growth for his clients. Kevin has many years of experience in architecture and solution design, technology evaluations and supplier management. He also has extensive knowledge in best practice departmental and team structure organisation, technical hiring and talent acquisition, and offshore management.
Phil has a wealth of online experience developed from his time at search and social consultancies, having worked in digital marketing for nearly a decade following his 21 years in the music industry at EMI Music. Phil joined Greenlight in 2014 and works closely with all the agency teams, nurturing brand relationships across a multitude of sectors and disciplines.
Following a six-year career in journalism and communications which included producing a range of BBC news programming and running digital marketing for a large financial services company, Rowan joined Greenlight in 2014. Since then, Rowan has led a successful team of content and outreach strategists, copywriters, events and PR managers, working on a range of corporate, retail and travel clients. Rowan has a wealth of experience in creative content marketing and oversees the creative proposition for the agency.
Andy has worked in digital marketing for 16 years, starting out on client side at EMI Music, where he handled the digital campaigns for artist album releases. He moved to agency life in 2006 and has worked at Creative, Media, Content and Search agencies in that time, including web build, app development, social media campaigns and video production, among the projects he has worked on.
Bea has worked in digital marketing for over seven years, specialising in organic search. Having originally joined Greenlight in 2012, she now leads the team of consultants as Head of SEO. She has led SEO strategy for a variety of major UK and international brands, both in English and German, and draws from her background in writing to bring creativity and a content-led approach to her work.
Angela Knibb is Head of Paid Search at Greenlight and has been working in Paid Media for over six years. She manages a team of Paid Media Managers and a pool of Paid Media Analysts and Executives working across all things Paid Search and Paid Social. Angela has experience devising, advising on and leading almost all verticals, with a strong background in fast-paced fashion retail with an international and multi-lingual focus, including clients such as Urban Outfitters, boohoo, Superdry and New Look.
Ina has worked in digital marketing for nine years. She started her career at Yahoo! Search Marketing before moving to Mindshare Worldwide to run some of their biggest Paid Search clients. Ina was then hired by Turn to manage their DACH portfolio of agency trading desks and direct advertisers. Late last year Ina joined Greenlight to lead our Display and Programmatic offering.
Matt has 20 years’ advertising and media experience, having started out in traditional media planning and buying before online marketing was invented. He made his pilgrimage in 1999 to Internet Business Planning and has worked for a variety of agencies, tech suppliers and start-ups before joining the Greenlight affiliates team in 2013 as a consultant and Head of Affiliates to work on a client’s fledgling affiliate programme. Since then, he’s brought on and developed numerous affiliates programmes for global clients.
Sarah has nine years digital marketing experience, mainly agency side, working with leading local and international brands. She has a background in content/product marketing and paid search, as well as dedicating many years to her passion, UX design and conversion rate optimisation (CRO). She's highly skilled in data analytics, user behaviour analysis and problem-solving.
With a strong background in design and a Masters degree in Interactive Digital Media from Trinity College Dublin, Cat started off in Dublin with Getty Images, before progressing to work for one of Ireland’s leading digital agencies, XCommunications. She joined Greenlight in 2012, and over the years has led a variety of creative projects for brands including Hiscox, Dixons Carphone, ghd, Footasylum, Millennium Hotels and Resorts, and Next.
Mo has more than 15 years of significant, progressive experience in the information technology industry, focusing on web-based as well as client and server-based applications, custom development projects, and customisation of packaged products. He has advanced knowledge of .NET platforms, as well as extensive eCommerce knowledge and is Microsoft and Demandware certified. Mo has been at Greenlight for the past six years and has worked across multiple clients such as Liberty, ghd, Hiscox, Millennium Hotels and Resorts, and Maplin to name a few.