WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Blog Posts

Big budget programmatic, and even bigger brand safety

Big budget programmatic, and even bigger brand safety

Display advertising has seen steady growth for several years now, with many brands picking up programmatic as a key channel for both branding and performance. Zenith announced the results of its annual Programmatic Advertising Forecast this week, revealing that 67% of the world’s display advertising will be programmatic by 2019.

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Magazine

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

For paid search, it should come as no surprise that we see artificial intelligence – and more specifically, machine learning – as the most exciting topic on the horizon. It involves using algorithms to determine intent and inform specific targeting based on data; and perhaps most excitingly for marketers, it means time savings and greater efficiencies.

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Blog Posts

A day in the life of a… Senior SEO Consultant

A day in the life of a… Senior SEO Consultant

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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Magazine

Greenlight Predictions: 2018 Edition

Greenlight Predictions: 2018 Edition

We're almost at the end of 2017 and it's that time of the year when our experts gather together to discuss the digital marketing trends and predictions for the forthcoming year. Our predictions magazine for 2018 maps insights across paid media, display, content & engagement, affiliates, data, SEO and commerce. Whatever area in digital marketing you're focusing on, we've got you covered.

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Press

Inside a digital marketer’s mind with Andreas Pouros, CEO at Greenlight Digital

Inside a digital marketer’s mind with Andreas Pouros, CEO at Greenlight Digital

Our CEO, Andreas Pouros, recently took part in Productsup's marketing expert series, “Inside a Digital Marketer’s Mind,”, to explain his thoughts and views on the state of digital marketing today. In the article, Andreas gives an overview of today’s digital marketing challenges and trends, as well as tomorrow’s opportunities and predictions.

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