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Blog Posts

The importance of web accessibility for the user

The importance of web accessibility for the user

As a UX/UI designer, my job is anchored around remembering that the user is at the core of every decision I make. It's my job to ensure that the content from the client is clearly and effectively displayed on the page, and that the journey for the user is as smooth and effortless as possible. At each step of the design process, I'll ask myself the question "am I helping or hindering the user journey?".

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Blog Posts

Using data insights to fuel digital strategy: Introducing PRISM

Using data insights to fuel digital strategy: Introducing PRISM

Unique data insights are highly valuable to businesses, and deliver real impact and results when used to inform strategies and high-level decisions. We've long heralded the importance of using data to underpin digital campaigns and long-term strategies, and of the value of having a single customer view and a clear understanding of who brands' most valuable audiences are, to get the most out of digital activity and to inform highly-targeted strategies. That's why we decided to tackle this head on, which led to the development of Greenlight PRISM Insights.

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Blog Posts

Voice search ranking factors: Can you guess?

Voice search ranking factors: Can you guess?

Brian Dean recently published a voice search ranking factors study, based on the analysis of 10,000 Google Home search results, in order to understand how we should optimise for voice search. The study investigates 11 potential factors and whether they do or don't affect results,

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