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Magazine

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

Can Programmatic Think Like Us? How Artificial Intelligence Will Impact Our Industry In 2018 & Beyond

The notion that artificial intelligence is supposed to ‘replace’ human intelligence can sound pretty scary. So, what will the world look like once we’ve developed a mind that can evolve faster than humans? Thinking of all the potential outcomes that could seemingly make sci-fi fiction novels feel like a not-so-distant reality adds more complexity to the picture.

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Blog Posts

2018 trends: Abstract, organic, and geometric design

2018 trends: Abstract, organic, and geometric design

By now, you might think that everything has been done before and there’s no room for innovation in digital design – but this couldn't be further from the truth. New ideas or creative recycling of older ideas keep popping up as brands push to attract the most attention possible (and their designers seek to impress).

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Blog Posts

Paid media review of 2017, and what to expect in 2018

Paid media review of 2017, and what to expect in 2018

It’s that time of the year when we reflect on the year that just passed and look forward to the one that’s just begun. While it’s good to recap on all things we’ve done, tested, and run in the last year, it’s also important to start thinking about new ideas and trends for the new year. And what’s most exciting is that we often don’t know exactly what’s coming up.

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Blog Posts

Big budget programmatic, and even bigger brand safety

Big budget programmatic, and even bigger brand safety

Display advertising has seen steady growth for several years now, with many brands picking up programmatic as a key channel for both branding and performance. Zenith announced the results of its annual Programmatic Advertising Forecast this week, revealing that 67% of the world’s display advertising will be programmatic by 2019.

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Magazine

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

Machine Learning Empowering Marketers' Ability To Determine Intent & Inform Targeting

For paid search, it should come as no surprise that we see artificial intelligence – and more specifically, machine learning – as the most exciting topic on the horizon. It involves using algorithms to determine intent and inform specific targeting based on data; and perhaps most excitingly for marketers, it means time savings and greater efficiencies.

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Blog Posts

A day in the life of a… Senior SEO Consultant

A day in the life of a… Senior SEO Consultant

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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