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Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

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Blog Posts

How to create Facebook video ads

How to create Facebook video ads

Video is certainly a preferred medium online; we’re already seeing video take precedence on social channels such as Facebook, and it’s predicted that by 2019, video traffic will account for 80% of all consumer internet traffic.

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Press

Our Head of SEO speaking at this year’s PerformanceIN Live event

Our Head of SEO speaking at this year’s PerformanceIN Live event

We’re pleased to announce that Bea Patman, Head of SEO at Greenlight Digital, will be speaking at this year’s PerformanceIn Live event, which is taking place on 24-25th October in London. The event celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance.

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Blog Posts

Instagram Stories: getting your strategy right

Instagram Stories: getting your strategy right

A recent L2 report revealed that brands are over two times more likely to upload videos to Instagram ‘Stories’ compared to Snapchat, which has contributed to significant growth for Instagram since the feature was added in 2016. What’s more, the channel offers exciting advertising and audience parameters for digital marketers – and thanks to the creative, timely content brands are posting, it also boasts great engagement rates.

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Press

When will seasonal campaigns no longer be relevant?

When will seasonal campaigns no longer be relevant?

Last year Burberry announced a monumental step within the fashion industry; replacing its four-show calendar with two runway shows and no longer producing clothes for specific seasons (with clothing made available for sale immediately after each show). The new format was called ‘seasonless, immediate, and personal’ – and other brands are starting to follow suit, including Topshop and Hunter.

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Magazine

Content Considerations in 2017: How Changes In Technology Influence Content

Content Considerations in 2017: How Changes In Technology Influence Content

In 2017, brands have realised that new trends in tech – and an increasingly content-hungry consumer – has meant that they’re better placed to compete for the attention of consumers. They’ve also realised that cutting out the middle man between themselves and their customers by directly creating and publishing content can reap high rewards at an attractive ROI, while also providing themselves with assets that can be used in multiple channels.

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