Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Magazine

The 41 Hour Report

The 41 Hour Report

The digital marketing industry has a reputation of being one of both stability and constant change – quite a rare combination for any sector. While it’s a young industry, it certainly isn’t going anywhere. Those who work in digital marketing are in it for the long haul, with the average marketer possessing 12 years of experience and working across an ever-growing array of platforms, channels and other areas of specialism. To assess the current state of the digital marketing industry, we commissioned a third party research company to survey 200 digital marketing professionals across the UK. This report looks at the digital marketing landscape today, pointing to various important and emerging trends in the industry in a bid to understand what new developments marketers should consider embracing this year and what the future will bring: in-demand skills, budgets and salaries, new roles, and technologies.

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Blog Posts

The battle of the ad blocker and the Facebook fight back

The battle of the ad blocker and the Facebook fight back

Ad blocking is probably one of the hottest topics on everyone’s mind at the moment. With AdBlocker Plus launching its own Supply Side Platform (SSP) in the last week, the topic has made its way up to the top of the headlines once more.

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Magazine

True Data: Telling A Story People Can Believe

True Data: Telling A Story People Can Believe

In a world where you can pretty much disregard any statistic you hear – whether it’s based on faulty findings, labyrinthine analyses or groundless promises - how do you build trust and interest in your data content?

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