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Blog Posts

Introducing marketing techniques to site pages

Introducing marketing techniques to site pages

The marketing sector is very goal-oriented, and there are plenty of useful engagement tricks which marketers use to stand out from all the noise that bombards users online. Very subtle changes in content and visuals can have a huge impact, and there are plenty of engagement techniques that digital marketers can apply when it comes to product pages – here are my top seven.

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Blog Posts

How to create Facebook video ads

How to create Facebook video ads

Video is certainly a preferred medium online; we’re already seeing video take precedence on social channels such as Facebook, and it’s predicted that by 2019, video traffic will account for 80% of all consumer internet traffic.

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Blog Posts

Google’s new ad format Showcase Shopping ads

Google’s new ad format Showcase Shopping ads

Broad, un-branded product searches – such as “women’s dresses” – represent 40% of product queries, and now Google has introduced a new ad format for just this type of search: Showcase Shopping ads! Where standard ads previously wouldn’t trigger for such broad terms, Showcase ads have been made to be very visual and interactive for broad product queries.

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Blog Posts

Why traditional PR is still important in the digital landscape

Why traditional PR is still important in the digital landscape

Once upon a time, public relations (PR) only existed offline, and focused on ‘real life’ media such as newspapers, television, and radio. Pitches and press releases were sent by letter or done in person, and coverage was monitored by reading through newspapers and pulling physical ‘press clippings’. As it was hard to measure the success of a PR placement in the past, the value of PR was often compared to advertising, with many organisations measuring their effort through advertising value equivalents (AVEs) – or not measuring it at all.

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Press

Our Head of SEO speaking at this year’s PerformanceIN Live event

Our Head of SEO speaking at this year’s PerformanceIN Live event

We’re pleased to announce that Bea Patman, Head of SEO at Greenlight Digital, will be speaking at this year’s PerformanceIn Live event, which is taking place on 24-25th October in London. The event celebrates measurable marketing across all channels, and focuses on how best to measure, learn and optimise digital performance.

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