Welcome to Greenlight's media centre run off the new GOSSIP platform

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Events

The Update: What's new in Search and Social.

It seems impossible to keep up with all the developments taking place across SEO algorithms, paid media changes, display opportunities, and social media news. How many blogs do you have to read to be comfortable that you're abreast of what's happening out there?

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Events

Hybris: An introduction to the world's fastest growing ecommerce platform provider.

If you have heard a lot about Hybris but have not yet seen this omni-channel platform in action then this session will provide an overview of the platform's features and capabilities.

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Events

Digital Marketing in China: What you need to know.

Every 1.6 seconds a new Internet user is added to the Chinese Internet population - which now stands at 618 million users. They are spending more and more time online - from 18.7 hours per week to 20.5 hours in the last 12 months alone. China's e-commerce transactions have hit $713.27 billion - up 24.3% compared to last year.

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Events

Social media and the law: Common pitfalls and how to avoid them.

Social media is changing the scale of our daily communication, with mass publication open to all. While this ability to broadcast is liberating and undoubtedly a force for good, it also represents a potential risk for individuals and brands alike.

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Events

Performance Display: B2B marketing's best kept secret.

A new wave of innovation has opened the B2B marketplace to display advertising. No longer are you solely required to purchase bulk impressions on expensive trade press sites, where you assume your audience visits. Using a combination of 1st and 3rd party data, geo-fencing and granular insights, you are now able to target users one impression at a time, reducing waste and increasing performance.

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Events

Customer Support: Maximising call deflection with search optimisation.

There's a search engine other than Google where millions of people every year are searching for your content. In the battle to attain and maintain ranks in this search engine you have no competition, and what's more, you control the algorithm.

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Events

Ecommerce retail platforms: An overview.

There are many different eCommerce platforms and solutions available to anyone needing to transact online. This session will provide an overview of some of the key vendors in the market today and will highlight what the key decision areas should be in evaluating what is right for your business.

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