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Press

Andreas Pouros appointed as CEO of Greenlight Digital

Andreas Pouros appointed as CEO of Greenlight Digital

Greenlight Digital, the independent, fully integrated digital agency, has announced the appointment of Andreas Pouros as CEO. This comes as Greenlight Digital’s previous CEO, Warren Cowan, takes on the position as Executive Chairman, which will see him continue to work closely with the agency and its Board of Directors, which he’ll continue to hold a seat on.

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Blog Posts

Google’s data-driven attribution model: moving away from last click

Google’s data-driven attribution model: moving away from last click

Last month, Google announced it had released a data-driven attribution model to AdWords as a public beta, which was already available in Google Analytics 360 and DoubleClick. Changing attribution model over to a data-driven one grants the opportunity for all keywords to get a portion of credit if they’ve contributed along the conversion path, improving reporting and highlighting influencer keywords early on.

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Blog Posts

A day in the life of an… Affiliate Marketing Manager

A day in the life of an… Affiliate Marketing Manager

Our 'a day in the life of...' series of blog posts cover the ins and outs of what it's like to work across our lovely digital teams within the agency, looking at everything from the perks, highlights and key tasks of the lovely staff that make up the Greenlight family.

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