WELCOME TO GREENLIGHT’S MEDIA CENTRE RUN OFF OUR GOSSIP PLATFORM

GOSSIP is: Greenlight’s Online Search and Social Interaction Platform, and provides a home for all of our media assets – press releases, videos, Twitter and blog posts, guides, surveys, forums, polls, widgets, graphics, podcasts, promotions and much more.

Press

Greenlight nominated for seven awards at the DADI Awards 2018

Greenlight nominated for seven awards at the DADI Awards 2018

The DADI Awards nominations were published on the 7th of September, and we’re proud to announce that we’ve been shortlisted for seven awards this year. The DADI Awards recognise and reward the very best in digital based on demonstrable evidence of clear strategic thinking, innovation, effectiveness, and results – and we’re very excited to have been shortlisted across a wide range of categories.

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Magazine

Using Audiences To Find Your Customers

Using Audiences To Find Your Customers

Audiences, and audience-centred targeting methods, have been the centrepiece of every successful paid search campaign in recent years. Thanks to their ability to serve valuable customer insights to advertisers and help narrow down targeting to the most likely potential customer, audiencetargeting considerably increases efficiencies across campaigns and channels, while also maximising relevancy and perceived user value.

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Magazine

Cheat Sheet To Shopping And Feed Management

Cheat Sheet To Shopping And Feed Management

Google Shopping is a key tool in any retailer’s arsenal; it offers so many opportunities to capture users at a key point when they want to buy products in a highly cost-effective way in terms of driving revenue. It’s developed a lot over the years, so in this article our Paid Media Manager highlights some focal areas that digital marketers need to get right to get the most out of it.

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Press

Our Head of Affiliates speaking at PerformanceIN LIVE 2018

Our Head of Affiliates speaking at PerformanceIN LIVE 2018

Matt Brown, Head of Affiliates at Greenlight, will be speaking at this year’s PerformanceIN LIVE (PI LIVE) event on the 16th October, where he will be joining a panel to discuss the topic of The Changing Of The Performance Marketing Funnel. PI LIVE is the world-leading meeting point for performance marketers, which sees experts tackle the most crucial industry developments, providing a platform for industry advancement through open discussion around all facets of paid-by-performance advertising.

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