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Press Press
15 th Jan 2013

Facebook’s Graph Search – A story of ‘Three’ Halves

Further to speculation that has been building up over week, Facebook has today announced an addition to its social network - a smart search engine it has called ‘‘Graph Search ’. It will allow people using Facebook to more quickly find answers to questions about friends in their Social Graph. Andreas Pouros, COO at Greenlight, says today’s announcement is a story of ‘three’ halves.

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Advertising , Brands , and more...
Blog Blog
14 th Sep 2012

Google and Facebook will both be front and centre on the ‘Social Search’ stage

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. The Search market represents a "big opportunity" that Facebook is uniquely positioned to address, said Zuckerberg at a tech industry conference in San Francisco earlier this week.

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Bing , Facebook , Google , and more...
Press Press
14 th Sep 2012

Facebook could capture 50% of global Search market in just a few years

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. A Greenlight reveals that whilst Facebook could capture half of the global search market in just a few years, Google and Facebook will both be front and centre in ‘Social Search’.

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Bing , eCommerce , Facebook , and more...
Webinars Webinars
04 th Apr 2009

How to build brands through search engines

How to build brands through search engines Think search marketing is simply about clicks and conversions? Think again. Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix. As greater numbers of your target audience use search engines to find you, not only are they interested in making a purchase they are also researching your products, brands and company as whole, and looking for ways to engage with your brand, not necessarily with a purchase in mind. Yes, the ultimate goal of any marketing activity is of course to boost sales, but if any part of your remit is to build, protect and enhance your brand you’d be missing a trick if you left search to the acquisitions team alone. For clever and underexploited advice on how to use search engines to achieve your brand goals watch the Greenlight webinar.

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Press Press
29 th May 2012

76% of people conduct online searches in two or more languages

It might be assumed that not many people conduct online searches in more than one language. However, results from a global survey undertaken by leading independent digital marketing agency, Greenlight, suggest quite the opposite, that a significant 76% do. Italy and Spain top multi-lingual search whilst occupations one might most readily associate with the Internet - IT and Marketing - topped the list of those who are most likely to search in more than one language.

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Retail , Search Engines , SEO
Press Press
09 th Feb 2011

Evolution of Search and its Engines – Winners, Losers, Adaptors

The week just gone has seen a spate of claims and counter-claims traded between Google and Microsoft. At a Bing-sponsored event, Google accused Microsoft of cheating and copying its search results. Microsoft flatly denies it has done anything wrong, arguing that user data is just one signal among many that Bing uses to rank pages. As ever, the w

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Press Press
09 th Feb 2011

Google algorithm update slams duplicate content

Just last month, leading search marketing specialist and technology firm, Greenlight, pointed out in its 2011 top 10 predictions for natural and paid search, that among other things, search engines would take an even more aggressive stance towards duplicate and low value content this year. It is going on almost a week since Google’s Matt C

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