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Press Press
14 th Jan 2013

Google Shopping changes afoot: Feed optimisation will sit at the core of advertisers paid search strategies from Feb onwards

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). Come July, Google will display one view of the Product Universe whilst effectively ‘forcing’ merchants to provide improved quality of inventory and accuracy of data. Advertisers will need to optimise and manage their product feeds, which for many will require further expertise and ultimately more time and resource. Furthermore, the feed will need to be optimised in real-time and in line with Google’s product feed specification.

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Advertising , Adwords , and more...
Blog Blog
14 th Jan 2013

Google Shopping: Get Ready for the Big Changes!

Google has announced its shopping space, Google Shopping, will, for merchants, shift to a paid model of Product Listing Ads (PLAs). This will be rolled out in countries where PLAs are currently live including the UK. Migration will commence 13 February 2013 and completed by Q2 2013. Come July, the results will be only in the format of paid PLAs and the previous natural shopping results will no longer appear.

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Advertising , Adwords , and more...
Webinars Webinars
04 th Mar 2010

Google Quality Score: Understanding Google’s Quality Score and how to best influence it.

Google Quality Score: Understanding Google’s Quality Score and how to best influence it. Specifically prepared for PPC Managers, Marketing Managers & Online Marketing Professionals this webinar will cover one of the more elusive aspect of PPC - Google’s Quality Score. This complimentary event requires you to register (very short process) in order for you to receive the link to attend - so as well as saving the date to your calendar please also register. Explore some of the myths and likely future trends and developments we expect to see over the next 12 months. After this interactive session, you'll come away with increased awareness of how to get the most out of your paid search investment. Live Q&A This webinar will also include a live question and answer session during which our expert speaker panel will be on hand to address all your search marketing questions.

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Press Press
14 th Apr 2011

Greenlight's research reveals well known news sites are early winners with Google’s Panda update

Early data from leading independent search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English lang

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Press Press
11 th Mar 2011

eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global

Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” Generally perceived to be designed to tackle conte

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