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Press Press
11 th Jun 2013

Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights

Greenlight is expanding its current research portfolio, adding eight new industries to the five it currently covers. This sees the number of sectors covered by Greenlight’s free quarterly reports grow from fifteen to twenty-three. Additionally, new to all the reports is the inclusion of mobile search data.

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Boutique Hotels , Brands , and more...
Press Press
01 st Mar 2013

UK Car Insurance: Go Compare holds its lead in Google advertising listings

Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter and rival comparison sites having likewise grown their share of voice, reveals the latest research from Greenlight.

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Advertising , Brands , and more...
Press Press
08 th Jan 2013

Selftrade selects Greenlight as its SEO Partner

Selftrade, one of the UK’s largest execution-only stockbrokers, has appointed Greenlight to manage the search engine optimisation (SEO) of its new website, devise and implement on-going creative outreach campaigns to raise awareness of the brand and continue to build and improve the new site’s authority and visibility for the firm’s core products and services.

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Brands , Finance , and more...
Blog Blog
12 th Dec 2012

Google has re-launched a UK mortgage comparison service

Research from Greenlight shows that Google’s entry into both credit cards and car insurance had less than a 1% impact on what people clicked on when they searched Google for those products. According to Andreas Pouros, Chief Operating Office at Greenlight, initial evidence suggests the same to be true for mortgages.

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Finance , Google , Insurance , and more...
Press Press
12 th Dec 2012

Google’s mortgage comparison service of little threat to incumbents

Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form. Greenlight bases this on how things have played out in the car insurance and credit card sector. In addition, the brand is still not one consumers immediately associate with financial services and has some way to go yet before it becomes a more established player in consumer minds.

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Finance , Google , and more...
Blog Blog
12 th Jul 2012

Christmas Planning in July? If you’ve not started in some capacity, guess what, you’re behind already!

Yes, it does come early for digital marketers and Greenlight's #Christmas12 conference offered huge amounts of valuable insight into how retail brands should prepare their Christmas digital marketing strategy. We've outlined some of the key ways the lessons learned in the #Christmas12 conference should impact your social strategy, as a brand.

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Analytics , Brands , and more...
Press Press
29 th Jun 2012

Home Insurance search volumes down 22 per cent

The number of internet searches for insurance products in April dropped 11 per cent on January’s volume. And despite the extreme weather, home insurance, saw the biggest dip, reveals Greenlight's latest insurance report.

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Finance , Google , Insurance , and more...
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