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30 th Mar 2012

Digital marketing - when the digital cookie crumbles

Digital marketing - when the digital cookie crumbles

Browser 'cookies' are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must...

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Analytics , Cookies , Google , and more...
Blog Blog
30 th Jul 2007

Microsoft moves to protect search records

Microsoft has chipped in with its own claim to internet search privacy protection by announcing it will make all records of search queries anonymous after 18 months. Google, the leader in internet search, said in March that it would limit the period it kept personal information relating to search queries to 18 months, and last week said its 'cookies' - the files a website stores in a user's computer so it can be identified the next time it visits - would expire after 2 years.

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Blog Blog
30 th Mar 2012

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

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Brands , Cookies , Google , and more...
Blog Blog
02 nd Jun 2011

EU Directive Cookie Compliance Act – Businesses unlikely to be better prepared in 12 months time

On the day of the new legislative EU Directive cookie compliance act coming into effect, 25 May 2011, were businesses and individual website owners in Europe prepared for possibly one of the biggest changes in the digital era? By the looks of things, not really, which is why the Information Commissioner's Office has given an additional 12 months for the changes to take place. Going forward, the new directive could potentially lead to a rise in companies basing their headquarters outside the EU jurisdiction. The new legislation may also trigger consumers to become more cautious online in terms of their behaviour and the information they part with.

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