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Blog Blog
23 rd Nov 2012

Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach

Google recently launched a new beta ‘Remarketing in Search’, that could have a substantial impact on the way we traditionally use remarketing. It aims to take the benefits of remarketing and leverage them within the search engine results pages (SERPs).

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Adwords , Algorithm , and more...
Press Press
21 st Nov 2012

Greenlight secures LV= digital marketing brief

Greenlight has been awarded a brief to define a digital strategy and implement integrated paid media and search campaigns for LV=’s life and pensions business, to continue its investment and further its growth via digital channels.

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Algorithm , and more...
Blog Blog
19 th Oct 2012

Top five tips for a successful SEO Christmas

The traditional logic around Christmas SEO goes something like SEO takes 3-6 months to take effect therefore,to be on the safe side, SEO for Christmas keywords should start in July.Today, freshness is usually the focus of at least 3 or 4 Google algorithm updates every month, which shows us just how important it is. It means that search engines are much more reactive to what we as marketers do, and as a result “slow and steady wins the race” isn’t always true anymore.

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Algorithm , Digital PR , and more...
Blog Blog
03 rd Jul 2012

Images increasingly important to search yet few sites are optimised to take advantage

According to Google, image search makes up about 5.7% of all Google searches and 5% of all search is image related. Yet few sites are optimised to take advantage. A recent survey of the top 20 websites thought to have fairly advanced SEO, undertaken by Elasticera, highlighted their optimisation in this area was poor, at best. So what can be done to capitalise on this free traffic? Richard Yeo, CEO and Founder of Elasticera, shares his thoughts.

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Algorithm , Brands , Google , and more...
Webinars Webinars
01 st Apr 2008

5 ways to maximise profits in Paid Search

5 ways to maximise profits in Paid Search Click costs are inflating, recession is threatening and customers are becoming more informed and mercenary. Add to that low barriers to entering the paid search arena, plus competition from across, up and down the supply chain, and many marketers are left feeling that paid search profits aren’t as easy to achieve as they used be. This webinar will show you how to sharpen your paid search campaigns and regain control of your search ROI in a more competitive world. Warren Cowan, Greenlight's CEO, will be joined by Hannah Kimuyu, Director of Paid Search, to share five key lessons drawn from over eight years of managing paid search in some of the toughest markets and most complex businesses. Whatever you're spending on paid search, however mature or developed your campaign is, this webinar will help you avoid pitfalls and will show you how to develop more sophisticated, effective and profitable paid search campaigns.

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Press Press
08 th Feb 2012

Google’s new privacy policy – Likely the most transparent it has been from a search engine optimisation perspective

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws. From a search engine optimisation (SEO) perspective, Adam Bunn, SEO director at Greenlight, says this likely is the most transparent Google has ever been about how it utilises consumer click through rate (CTR) data in its algorithm. It gives credence to conclusions Greenlight drew from its own research last year which, in Greenlight’s view, showed Google was already doing exactly this.

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Algorithm , CTR , Google , and more...
Press Press
08 th Sep 2010

“Google Instant” – Google giveth, Google taketh away

Google's test of "streaming search" not so short lived

Google has just announced its "streaming search" service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of SEO at leading independent search and social marketing agency Greenl...

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