Welcome to Greenlight's media centre run off the new GOSSIP platform

Social Media Week London is currently underway and we are excited to announce that the first of our two panel sessions takes place tomorrow. Join us and hear what our panellists, from Thomson Reuters and Reiss, and your peers have to say on managing an international social media presence without causing brand confusion. Full details here: http://www.greenlightdigital.com/mailers/smw/managing.htm

Greenlight's panel session "Augmented reality Mobile Apps&Mobile Payment 2012 IS the year for mobile" (as part of Social Media Week), kicks off at 11.30am today. See you there! http://g.co/maps/ggz2j. Alternatively, follow (@greenlightmktg) and can join in the discussion on Twitter using #GLMobile -- Panellists Ambarish Mitra (Blippar),Jonathan Abraham (Google) and Eamonn Carey (Kiip).

ec2m1rx - Google Maps

Twitter unveils self-service advertising system http://bit.ly/xyizrx

Twitter begins self-serve advertising for small biz

Twitter on Thursday formally launched a service to allow small businesses to buy and place ads on the online messaging platform.

UK shoppers spent a total of £6bn online during January,equivalent to £118/head, a YoY growth of 16% http://bit.ly/zVAfcu

Greenlight's panel session, "Augmented reality, Mobile Apps & Mobile Payment - 2012 IS the year for mobile" as part of SMW London 2012, drew interesting debate. From what's more important, a mobile website or app to the role of SMS in the the mobile revolution, does it have a place? #GLMobile on Twitter for more. Greenlight was joined by panellists Jonathan Abraham-Google, Ambarish Mitra-Blippar, Eamonn Carey-Kiip (pictured) -- More on the backdrop to this panle here - http://bit.ly/ylSS7o

We've been working on a hugely exciting integrated digital and offline campaign for Sky Poker. Designed to compliment Sky Poker's 'Play the Nation' promotion (#playthenation), we've got two times Guinness world record holder of cardstacking, Bryan Berg, to build a British landmark, as voted for by Sky Poker's Facebook fans. And folks, the campaign is far from over. The completed build can be viewed right up until 27 Feb, then at a knockdown event, the whole structure will be destroyed! - JOIN us at the LIVE event - http://bit.ly/yMTo8n

Brands, get 'pinning' with Pinterest - Here's why http://bit.ly/zqVEZq. Our "Pinterest-Best Practice Guide" breaks it down for you too.

The Big Ben build for @Sky_Poker is complete and looks stunning. Join us for the knockdown which will be streamed live on 27th Feb - http://bit.ly/yMTo8n

Made CIM Marketing Excellence Awards shortlist http://bit.ly/wPOndp for our work in partnership with Santander. Winners to be revealed at tonight's dinner being held at London's Grosvenor House Hotel. And guess what? Yes, that's where we're heading to right now. If you're there, come say hello - we always like a bit of chat.

CIM Marketing Excellence Awards

CIM Marketing Excellence Awards

Google implements its new privacy policy despite warnings from EU that it might violate European law http://bbc.in/yRDOOo. Read our thoughts on the matter here - http://bit.ly/yyOwl3

Google implements privacy policy

Internet company Google goes ahead with its new privacy policy despite warnings from the EU that it might violate European law.

Facebook has announced new ways for businesses to make moneyfrom the social network. The company unveiled Premium, which allows firms toplace ads on mobiles for the first time and to advertise on the log out screen.

Facebook unveils new Premium ads

Facebook announces new ways for businesses to make money from the social network.

So just how many fashion-related searches did UK consumers make online in the lead up to London Fashion week? This interactive fashion infographic from Hydra reveals all. Click here for more http://bit.ly/xiE9Ll

fashion search data infographic Nov 2011 - Jan 2012

fashion search data, paid search, natural search

Incredible, Big Ben being built out of playing cards (time lapse) - Took 50,247 playing cards to build only......

Incredible, Big Ben being built out of playing cards (time lapse)

www.skypoker.com Bryan Berg worked with Sky Poker to build the Houses of Parliament out of playing cards. The online poker company asked it's Facebook fans t...

For it to all come tumbling down.

Max Rushden of Soccer AM destroys the Houses of Parliament

www.skypoker.com Bryan Berg worked with Sky Poker to build the Houses of Parliament out of playing cards. As part of Sky Poker's Play The Nation promotion th...

There were 3.7 million searches conducted online for fashion products between Nov 11- Jan 2012 according to data from Hydra charted in this Infographic http://bit.ly/xu4vvx shows. The most queried/popular search terms and the number of searches for each as well as the most visible sites, brands and retailers are all revealed. It spans womenswear, menswear, pure generics and product generics

Google detailed 40 changes it had made to its algorithm in Feb, indexing and search results pages as part of its Search Quality Highlights series. Over at searchenglineland.com Matt McGee has stated “it’s impossible to recap the entire Google blog post”. But never one to turn down a challenge, Greenlight's director of SEO, Adam Bunn, is doing just that. In 4 parts, Adam gives an analysis and Greenlight's thought/opinion on each of Google's 40, broken down in batches of 10 for easy digestion. Here are parts 1, 2 and 3. Keep an eye here for part 4, coming soon.

Part 1 ( from1-10) - http://bit.ly/xJDP9l
Part 2 (from 11-20) - http://bit.ly/w0uxIC
Part 3 (from 20-30) - http://bit.ly/zVW2vP

Analysis of Google's 40 Changes in February 2012

On the 27th of February Google detailed 40 changes it had made to its algorithm, indexing and search results pages as part of its Search Quality Highlights

Latest research from Greenlight reveals there were 2.5 million searches made on google.co.uk for retail banking-related products. Loan-related searches dominated and grocery retailers took two of the top three spots in terms of online visibility for loan-related searches. More here http://bit.ly/GFRyhV

A 360 degree view of search http://bit.ly/GQOssa as reported by Douglas Blakey editor @RetailBanker re: our latest report covering search in Retail Banking

Seen our infographic charting the legal history of Google? http://bit.ly/GJbUnW

The legal history of Google: infographic

As a firm at the sharp end of information management online, Google pushes the boundaries more than most – and consumers, the press, politicians and the legal world will often push back from the other...