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15 th May 2012

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory?

Social Olympics: Are Non-Brand Sponsors Enjoying All the Glory? We're using our own social media framework to study conversations about Olympic sponsorship, paying special attention to brands Adidas and Cadbury, to assess whether the Olympics are beneficial to the brands, and to what degree social media is driving those benefits. We're two weeks in. So who's ahead in the race for brand gold?
Google+ Google+
11 th May 2012

Greenlight on Google+

Microsoft weaves Facebook into Bing search http://bbc.in/J4GZkr

Bing brings Facebook to searches

Microsoft is revamping its Bing search engine to include advice from Facebook and other social media platforms.

Google+ Google+
04 th May 2012

Greenlight on Google+

Product Listing Ads – Best practices and tips for new users http://bit.ly/Ip8gQ9

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid

Blog Blog
03 rd May 2012

Product Listing Ads – Best practices and tips for new users

In Q4 2011, Google’s Product Listing Ads (PLAs) – a new type of search ad offering, which enjoyed great success in the US, became available in the UK amid huge excitement. PLAs are effective in delivering both a strong click through rate (CTR) and conversion rate (CR). Here are our best practice tips for new PLA users.
Google+ Google+
02 nd May 2012

Greenlight on Google+

Thank you to all those who took part in Greenlight’s Search and Social Media Roundtable for International Brands this morning! Pictures to come :)

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