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Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
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Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
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Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Blog
Social Olympics: Official Sponsors Ask "Was it Worth It?"
While most people had their eyes fixed on last night's Olympics closing ceremony, no doubt the official sponsors were at least partially distracted by the big question that will loom over the rest of their financial year: was it worth it? We've been using our own Social Media framework to to answer that question.
Blog
Social Olympics: Pushing Social Value Over Products
As the Olympics draw nearer, conversation about brand sponsors is picking up. The last two weeks saw around 63,000 online mentions of Olympic sponsors, compared to 54,000 the two weeks prior. The discussion points to mounting pressure on brands to make the most of their Olympic sponsorship while it lasts. This is no doubt true for our two brands in focus: Adidas and Cadbury. But the story holds a few surprises.
Blog
Social Olympics: Tech Sponsors Showing What it Takes
Over the last six weeks we've been studying how well the Olympics is working for the brands that sponsor it. You would think that the Olympics would be a huge buzz driver for its sponsors, however conversations over the period have shown the Olympics are no easy win for brands. Even brands that succeed in exciting consumers have to fight a seemingly uphill battle to maintain that success and keep their own Olympic torches burning.
Blog
Five little-known search marketing tips for the travel sector
Watch your business reap the benefits as you apply each of our handy, up-to-the-minute SEO & PPC tips.
1. Get your singulars and plurals right
Whether to target singular or plural versions of specific search terms is not an issue in paid search; the more search term variations the better...
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