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Press Press
14 th Sep 2012

Facebook could capture 50% of global Search market in just a few years

CEO of Facebook Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry: Search. A Greenlight reveals that whilst Facebook could capture half of the global search market in just a few years, Google and Facebook will both be front and centre in ‘Social Search’.

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Bing , eCommerce , Facebook , and more...
Press Press
27 th Jul 2012

Facebook ad revenue slowdown – a mobile problem

With Facebook’s inaugural results perceived as being underwhelming, and Facebook looking to mobile to grow revenues, the challenge of how it monetises people’s usage of its network over mobile phones continues to be a primary concern for investors. In Greenlight's view, if a phone is now not part of its plans, Facebook has a mobile problem on its hands.

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Apple , Facebook , Google , and more...
Webinars Webinars
04 th Apr 2009

How to build brands through search engines

How to build brands through search engines Think search marketing is simply about clicks and conversions? Think again. Savvy brand marketers are becoming increasingly aware of the power of search engines in supporting brand strategy and recognise that search forms an integral part of the brand mix. As greater numbers of your target audience use search engines to find you, not only are they interested in making a purchase they are also researching your products, brands and company as whole, and looking for ways to engage with your brand, not necessarily with a purchase in mind. Yes, the ultimate goal of any marketing activity is of course to boost sales, but if any part of your remit is to build, protect and enhance your brand you’d be missing a trick if you left search to the acquisitions team alone. For clever and underexploited advice on how to use search engines to achieve your brand goals watch the Greenlight webinar.

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Insurance Insurance
19 th Jun 2012

Insurance Sector Report, Issue 12, April 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data in the insurance sector. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: home, travel and car insurance.

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Insurance , PPC , SEO , and more...
Entertainment Retail Entertainment Retail
19 th Jun 2012

Entertainment Retail, Issue 9, April 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for entertainment retailers. This report provides an exclusive snapshot of the online search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it's all here. Product focus: CDs, DVDs, Blu-Ray DVDs and gaming consoles & games

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Entertainment , PPC , SEO , and more...
Retail Banking Retail Banking
19 th Jun 2012

Retail Banking, Issue 12, April 2012

A 360˚ analysis of the most important search terms, trends and benchmarking data for retail banks. This report provides an exclusive snapshot of the search and social media market for your sector right now. From the size of your potential audience to the top performing companies, it’s all here. Product focus: bank accounts, credit and debit cards, mortgages and loans.

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PPC , Retail Banking , SEO , and more...
Blog Blog
30 th Apr 2012

Should we bother with Facebook Advertising if 44% of us would never click on a sponsored ad?

Following on from Andreas Pouros’ blog, I take one of his closing points: “The good news for Facebook is that it could capture around 22% of that search market by barely breaking a sweat”. Although tiny when compared to Google’s 87% share [Source: Greenlight - Search and Social Survey 2011/2012], the opportunity still presents a greater share when compared to the other big players in the market (Yahoo, Bing etc).

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Adwords , Bing , CTR , and more...
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