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Blog Blog
03 rd Jan 2011

Who should own your social media monitoring?

PR agencies, full service media agencies, social media pure plays, search agencies and client-side teams are all staking claim to social media monitoring, but who should really be responsible for it?

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Blog Blog
06 th May 2011

Why regular content is so important for websites from both an SEO and consumer engagement perspective

Regular content production is one of the great areas where what is good for search engines is also good for your readers so new, regular content really does provide a more substantial benefit than you might initially think. There are three main reasons why:

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Blog Blog
13 th Dec 2010

Integration of promoted Tweets in Google real-time results – The sense of acquisition

An alignment between Twitter and Google makes sense. It could benefit both companies and their advertisers alike, giving Google a step into all things social, allowing it to remain current with its search engine results pages (SERPS), and propelling Twitter to even more users in markets it has yet to impact.

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Blog Blog
22 nd Oct 2010

Finding a good story for Google in China will be difficult

Finding a good story for Google in China is going to be tough. Baidu's latest results show it continues to dominate the search engine landscape in China. Baidu also reported its advertiser numbers have increased by almost 26% on 2009 levels, reaching 272,000 - a clear sign of the deep chasm in the paid search arena between it and its nearest rival, Google.

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Blog Blog
20 th Aug 2010

Get the most out of Ad Sitelinks

In November 2009 Google formally announced its AdWords New Ad Formats Initiative, highlighting it as Google's next chapter in search advertising, and a major focus for AdWords in 2010. The aim being to deliver new ad models, with richer information, in the most useful format to the end user.

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Blog Blog
09 th Jun 2010

Facebook and Google

Research out today shows that in May, for the first month ever, social networks received more visits than search engines in the UK. According to Hitwise , social networks accounted for 11.88% of UK Internet visits compared to 11.33% for search engines. The report goes on to point out that whilst Facebook is the most visited social media site in the UK - ahead of YouTube and Twitter, it does not dominate the social networking space to the same extent Google does the search market.

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Blog Blog
10 th Feb 2010

Thinking of going global…multilingual Paid Search.

The potential in the global marketplace is huge, with almost two billion people (1,733, 993, 741) accessing the internet, of which up to 70% will speak a language other than English. Research studies prove however, that when a user searches the internet, they are still most comfortable with native search engines. Although this doesn't mean to say the big three (Google, Yahoo! and Bing) are struggling to make an impression.

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