Blog
Magazine
Press
Roundtable
Whitepaper
Facebook
Twitter
Sector Reports
Google
-
Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
-
Press
Pay for Performance Social Media Management
Greenlight is the first and only major agency to offer social media optimisation within a pay for performance pricing model. Greenlight gives brands a directly accountable, measurable and scalable way to get the most out of the billions of actions and interactions taking place across social...
-
Magazine
The Magazine: Spring Edition
In the spring edition of the Greenlight magazine, we explore the new reality of link building, how to get the most from mobile advertising, the impact of Facebook's latest product 'Home' plus we provide tips on how to achieve a fully integrated digital search strategy.
Press
The SEO/PPC Trade-Off Audit
19% of your PPC budget is wasted on keywords that you already rank naturally for. Greenlight launches the first tool to identify keyword overlap in your SEO and PPC campaigns.
Blog
Google’s ‘Remarketing in Search’ programme could have huge impact on existing remarketing approach
Press
UK: Online sales expected to account for 10.6% of total retail spend
Webinars
Greenlight's Search & Social Media Predictions 2012
What’s in store in 2012 for Search and Social Media?
With 2011 fast coming to a close, we at Greenlight have been discussing the successes and failures in Search and Social Media that 2011 has brought, and also looking ahead to 2012 to consider what is likely to be the next big thing.
With this in mind, we caught some of Greenlight’s Directors on camera discussing their predictions for the coming year. Watch the video now to see Chris Bland, Client Services Director SEO, Hannah Kimuyu, Paid Media Director and Anna O’Brien, Social Media Director discuss amongst other things: what’s next for Google and Facebook, whether 2012 will finally be the year for mobile and how the next generation of web users will be searching.
Webinars
How to Buy Search - Part 2
What’s the secret to appointing a search agency capable of meeting your business requirements, within your deadlines and with the ability to build lasting relationships with your team?
Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business.
Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search.
Part two - Finding the right fit
- Asking the right questions, in the right format, at the right time.
- Client case studies – live interviews with Brand Marketers, Procurement Leads and Digital Strategists relating their ‘real life’ experiences of Search pitches.
- Q&A with guest speakers from client organisations.
Webinars
How to Buy Search - Part 1
A best practice guide to appointing the right search agency.
Perfecting your agency selection process will mean less time spent in pitches and associated meetings, the provision of clearer and more thorough information at each stage and ultimately the appointment of the right search agency for your business.
Drawing from more than 11 years experience of pitching globally to businesses like yours, Greenlight’s leading client services team has put together a comprehensive best practice guide for How to Buy Search.
Part One - The pitch process – a best practice guide
- Why and when to start the pitch process.
- The pitch team – who should be involved.
- The brief – what to include, what to leave out.
- Pitch architecture – the why’s and wherefore’s of each possible stage of a pitch process.
- Q&A with expert speaker panel.
Press
Greenlight announces migration to new domain, greenlightdigital.com
Archive
Receive Updates
Create a customised RSS feed and receive regular notifications of what’s happening at Gossip - Greenlight!
Create RSS
Please subscribe to receive our emails and get full access to all of the articles within Gossip.
