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Blog Blog
30 th Jul 2007

Microsoft moves to protect search records

Microsoft has chipped in with its own claim to internet search privacy protection by announcing it will make all records of search queries anonymous after 18 months. Google, the leader in internet search, said in March that it would limit the period it kept personal information relating to search queries to 18 months, and last week said its 'cookies' - the files a website stores in a user's computer so it can be identified the next time it visits - would expire after 2 years.

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Blog Blog
30 th Jul 2007

Ask.com to offer privacy control

Search engine Ask.com has announced it will be introducing a new service called AskEraser, enabling users to ensure that Ask.com does not retain their search histories. Once rolled out, the feature will make Ask.com the only search engine which gives users the option of preventing retention of their search data at the time of their search, as opposed to contacting the search engine company after the fact and attempting to have the data expunged.

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Blog Blog
30 th Mar 2012

Online Marketing – When the digital cookie crumbles

Online Marketing – When the digital cookie crumbles Browser ‘cookies’ are the life blood of online marketing. They tells us where our site traffic comes from, in what quantities and what it does when it gets there. But the humble Cookie is under threat from many angles. Come May 26 2012, European privacy laws come into force. All UK websites must offer users opt-in consent tools to allow cookies to pass information about browsing activities to 3rd parties. So here's our brief, easy to read slide pack, giving an overview and highlighting options.

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Brands , Cookies , Google , and more...
Blog Blog
06 th Feb 2012

Google’s new privacy policy confirms CTR use in algorithm

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws.

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