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19 th Jul 2012

Take the pain out of your Christmas12 planning with Greenlight's Digital Campaign Planner. We've mapped it all out for you!

We've gone and got your #Christmas12 digital campaigns all worked out for you with this beauty. You'll just love it and its complimentary too! All part of Greenlight's initiative to get all you digital marketers and retailers well prepped pre and post the festive season.

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Adwords , Analytics , and more...
Press Press
19 th Jul 2012

Greenlight showcases Integrated Search Planner for Christmas 2012

Greenlight showcases Integrated Search Planner for Christmas 2012 Integrated Search Planner as part of Greenlight's initiative to help all digital marketers and brands get their #Christmas12 campaigns ready, ahead of the festive season. The planner shows what you should be doing right now across SEO, PPC and Social Media.

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Adwords , Analytics , Brands , and more...
Whitepapers Whitepapers
29 th Apr 2010

PageRank Basics: The Science bit

PageRank Basics: The Science bit Everyone knows what PageRank is. However, most people only really have a superficial understanding of it, restricted to knowing that it’s about links and that the more quality links you have pointing to your site, the higher you will rank. When pressed on defining what ‘quality’ means within this context, and pressed to explain how Google determines it, many ‘ SEOs’ will at best draw you a diagram showing that quality links are those where the page doing the linking is linked to by other sites itself. This is great but doesn’t define ‘quality’ as a relative measure, because that’s what it is. In an attempt to summarise the fundamental mathematics of PageRank we’ve produced a short, to-the-point whitepaper that you can access below.

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Press Press
08 th Feb 2012

Google’s new privacy policy – Likely the most transparent it has been from a search engine optimisation perspective

Scheduled to come into effect on March 1, Google’s much publicised new Privacy Policy and terms, which it says will give users better search results, ads and improve their experience overall, have come under scrutiny from the European Union’s (EU) data protection authorities. They have asked for rollout to be delayed in order to fully verify the terms are not in breach of EU data protection laws. From a search engine optimisation (SEO) perspective, Adam Bunn, SEO director at Greenlight, says this likely is the most transparent Google has ever been about how it utilises consumer click through rate (CTR) data in its algorithm. It gives credence to conclusions Greenlight drew from its own research last year which, in Greenlight’s view, showed Google was already doing exactly this.

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Algorithm , CTR , Google , and more...
Press Press
14 th Apr 2011

Greenlight's research reveals well known news sites are early winners with Google’s Panda update

Early data from leading independent search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English lang

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Press Press
11 th Mar 2011

eCommerce sites urged to clean up content before Google’s ‘Panda’ goes global

Hot at its heels of an algorithm update to combat duplicate content last month, Google has followed up with “Panda”, another algorithm change that hits purveyors of “low quality content.” Generally perceived to be designed to tackle conte

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Blog Blog
29 th Aug 2007

The New Google Patent & The War on Link Spam

Google filed a new patent on the 26th April entitled 'Document Scoring based on Document Inception date'. The patent, authored primarily by Google's Head of Webspam, Matt Cutts, is Google's latest patent aimed at protecting the methods they employ, or plan to employ, to better rank websites in their search results.

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